Manager, Media Planning

WPP Media; Montreal (administrative region); Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision benefits

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in Montreal is seeking a Manager, Media Planning to lead day-to-day media planning for clients, coordinating cross-functional teams and ensuring delivery of client goals.

You will supervise junior staff, manage budgets, develop cross-channel plans, and present strategies to clients, while partnering with Investment, Finance and Strategy teams.

Qualifications

• 5-10 years of related work experience in media planning.
• Post-secondary degree in Advertising or Marketing is an asset.
• Equivalent professional work experience.

Responsibilities

• Day-to-day client engagement and account management.
• Develop and maintain client and agency partner relationships.
• Supervise and coach junior staff on day-to-day account operations.
• Ensure accurate and timely financial reporting and budget controls.
• Develop media plans across all channels and present to clients.
• Collaborate with Investment, Finance and Strategy teams.

Skills

Media planning

Client engagement

Cross-functional collaboration

Presentation skills

Analytical mindset

Budget management

Education

Advertising/Marketing degree

Equivalent experience

Tools

Planning software

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

About The Role

The Manager, Media Planning role is responsible for all aspects of media planning for all media and is the main day‑to‑day client contact. Working with cross‑functional teams to access all Essence Media and WPP Media services, this role ensures the strategic delivery of client goals and business objectives. The role provides leadership, maintains broad involvement across accounts, encourages high quality media product and client satisfaction, and coaches, trains, and mentors juniors.

Your Impact

• Responsible for day‑to‑day client engagement and account management
• Partner with senior staff to develop and implement full‑cycle media plans
• Develop and maintain client and agency partner relationships
• Supervise and coach junior staff on the day‑to‑day running of the account, ensuring tasks are completed on time, project status is monitored, and client requests are handled promptly
• Ensure accurate and timely financial reporting and budget controls/forecasts
• Develop client‑specific media plans across all channels
• Participate in client plan presentations
• Responsible for carrying out requests and projects for the group
• Develop media plans and presentations in conjunction with senior staff
• Work with internal resources including Investment Team, Finance and Strategy to deliver plans and client service requirements
• Complete plans and projects on behalf of clients with assistance from juniors
• Develop buy brief content and conduct buy brief meetings with internal groups
• Monitor status and manage projects to ensure on‑time completion
• Assist with and oversee all media administrative duties, including campaign set‑up and maintenance, and issue accurate client financial reports such as BCRs

Your Skills & Behaviour

• Experience with full‑cycle development and planning – high proficiency in implementing media plans, with a thorough understanding of the media process, using cross‑functional teams
• Solid understanding of online and offline planning
• Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels
• Conversant with interpretation of client briefs and writing strategic plans, establishing strategies to meet objectives
• Resourcefulness, able to tap into company resources across cross‑functional groups and demonstrate best use of resources
• Ability to convincingly and methodically build solutions to client problems
• Strong presentation, written, and verbal communication skills
• Teamwork, critical thinking and problem‑solving abilities, analytical skills, quantitative skills, and ability to understand and apply consumer insights

Education And Experience

• 5‑10 years of related work experience in media planning
• Post‑secondary degree, specialization in Advertising and/or Marketing is an asset
• Equivalent professional work experience

Life At WPP Media & Benefits

WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Employees enjoy competitive medical, group retirement plans, vision, dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We foster a culture of respect where everyone feels they belong and has the same opportunities to progress. We’ve adopted a hybrid approach, with teams in the office around four days a week, with accommodations available upon request.

Equal Opportunity Employer

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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