Senior Media Analyst

RAPP; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

MRM Worldwide is seeking a senior data-driven marketer analytics professional to analyze media performance across Programmatic Display, Video, Paid Social, and Paid Search, while building measurement frameworks to evaluate strategy effectiveness. You will standardize KPIs, collaborate with Brand teams, and assemble data from multiple sources to provide holistic reporting and actionable insights.

The role emphasizes data visualization (Power BI/Tableau) and SQL proficiency to uncover causal

Qualifications

• 5+ years of experience in media data analysis or related roles.
• Strong knowledge of digital media KPIs (CPM, CPC, CPV, CPA, CTR) and capable of leading campaign optimization conversations.
• Demonstrated analytical research capabilities with attention to detail and a continuous learning mindset.
• Excellent communication and collaboration skills; highly accountable and self-motivated.
• Proven ability to build and present insights from data to drive optimization.

Responsibilities

• Analyze media performance across platforms and identify performance contributions to business objectives.
• Develop and implement measurement frameworks to evaluate digital marketing strategy effectiveness.
• Standardize KPIs for reporting to Business Units and provide actionable insights.
• Collaborate with Brand teams to translate objectives into measurable media strategies.
• Aggregate data from internal warehouses and vendor platforms to produce holistic reports.
• Create visualizations to meet client needs and communicate results clearly.
• Monitor data quality, establish checks, and identify early warning signals for issues.
• Lead client conversations to explain performance and opportunities for optimization.

Skills

Media data analysis

Statistical analysis

Digital KPIs

Campaign optimization

Data interpretation

Education

Bachelor’s degree or higher in a relevant field

Tools

Power BI

Domo

Looker

Tableau

SQL

Job description

Company Overview

MRM Worldwide is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measurable results. Our strategic, creative, and technological expertise delivers the most effective marketing programs and platforms in the world.

Responsibilities

• Analyze media performance across various platforms including Programmatic Display, Video, Paid Social, and Paid Search, identifying performance and effectiveness and contributions towards business objectives
• Develop and implement measurement frameworks to evaluate the effectiveness of digital marketing strategies
• Standardize KPIs for reporting to Business Units based on demonstratable relevance
• Collaborate with Brand teams translate business objectives into measurable media strategies, provide feedback on performance, and identify learnings for further improvement
• Assemble data from internal data warehouses, Vendor and Partner platforms, and Campaign Briefs to provide holistic and contextual reporting on performance, success, and measurable optimizations that should be addressed
• Build transparency and traceability in data provisioning, identify and implement solutions to reduce reporting delays, and proactively identify early warning measures
• Build operational checks and alerts that monitor for data ingestion failures or anomalies
• Uncover insights to explain causality of performance
• Plan, design, and have ongoing accountability for the creation of cutting‑edge visualizations to meet our client’s needs
• Collaborate with clients and across agency teams to analyze cross‑channel campaign performance, including media, social, email and site as well as creative performance
• Continuously look for improvements, monitor quality levels, and manage quality problems
• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts

Qualifications

• 5+ years of experience in media data analysis, performance marketing specialist, or related roles
• Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation
• Strong knowledge of digital media KPIs (e.g., CPM, CPC, CPV, CPA, CTR) and capable of leading campaign optimization conversations
• Demonstrated analytical research capabilities with a high attention to detail and a continuous learning mindset
• Highly accountable self‑starter with the ability to work well within a group, as well as independently
• Excellent communication and collaboration skills
• Strong project management and organizational skills, with the ability to manage competing priorities to meet deadlines
• Experience using Media Mix Models to simulate and/or optimize campaigns is an asset
• Professional certifications related to digital media analytics (e.g., Facebook Blueprint, Google Analytics Individual Qualification, Adobe Certifications) are an asset
• Demonstrated expertise in SQL
• Demonstrated experience using Power BI, Domo, Looker or Tableau – with a keen eye toward industry trends in data visualization
• Certifications in Power BI and other tools listed above is preferred but not required
• Proven business and marketing understanding to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations
• Bachelor’s degree in Business (with Marketing focus), Mathematics, Computer Science, Information Technology, Economics, Analytics, or Data Science preferred; Advanced degree is an asset

Salary

The salary range for this position is $70,000 - $90,000 CAD per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

EEO Statement

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.