Senior Media Analyst

Adelphi Group; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

McCann Canada is seeking a data-driven analytics professional to assess media performance across programmatic display, video, paid social and paid search, and to build robust measurement frameworks.

You will assemble data from internal warehouses and partner platforms, standardize KPIs, and design compelling visualizations to inform client decisions. A 5+ year track record and SQL/BI tool proficiency are required.

Qualifications

• 5+ years of experience in media data analysis or performance marketing.
• Statistical analysis applied to datasets; ability to visualize results.
• Strong knowledge of digital media KPIs (CPM, CPC, CPV, CPA, CTR).
• Proficient in SQL; experience with BI tools and dashboards.
• Bachelor’s degree in Business/Marketing/Analytics; advanced degree asset.

Responsibilities

• Analyze media performance across platforms and identify actionable insights.
• Develop measurement frameworks to evaluate digital marketing strategies.
• Standardize KPIs for reporting to business units.
• Collaborate with Brand teams to translate objectives into measurable media strategies.
• Assemble data from internal warehouses and partner platforms for holistic reporting.
• Create visualizations to meet client needs and enable decision making.
• Collaborate across agency teams to analyze cross-channel performance.
• Monitor data quality and address reporting delays.
• Lead client conversations on performance and optimization opportunities.
• Maintain data quality checks and alert for anomalies.
• Provide ongoing optimization recommendations.

Skills

Media data analysis

Statistical analysis

KPIs & performance

Communication & collaboration

Project management

Education

Bachelor’s degree in Business/Marketing/Analytics/CS

Advanced degree an asset

Tools

SQL

Power BI

Domo

Looker/Tableau

Google Analytics (GAIQ)

Job description

Agency: RAPP

Job Function: Data and Analytics

Job Subfunction: Data Science and Analytics

MRM Worldwide is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client’s unique challenges with positive, measurable results. Our strategic, creative, and technological expertise - including deep experience with segmentation, targeting, and analytic tools and methodologies - deliver the most effective marketing programs and platforms in the world.

Responsibilities

• Analyze media performance across various platforms including Programmatic Display, Video, Paid Social, and Paid Search, identifying performance and effectiveness and contributions towards business objectives


• Develop and implement measurement frameworks to evaluate the effectiveness of digital marketing strategies


• Standardize KPIs for reporting to Business Units based on demonstratable relevance


• Collaborate with Brand teams translate business objectives into measurable media strategies, provide feedback on performance, and identify learnings for further improvement


• Assemble data from internal data warehouses, Vendor and Partner platforms, and Campaign Briefs to provide holistic and contextual reporting on performance, success, and measurable optimizations that should be addressed


• Build transparency and traceability in data provisioning, identify and implement solutions to reduce reporting delays, and proactively identify early warning measures


• Build operational checks and alerts that monitor for data ingestion failures or anomalies


• Uncover insights to explain causality of performance


• Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs


• Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance


• Continuously look for improvements, monitor quality levels, and manage quality problems


• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts

Education and Experience

• 5+ years of experience in media data analysis, performance marketing specialist, or related roles


• Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation


• Strong knowledge of digital media KPIs (e.g., CPM, CPC, CPV, CPA, CTR) and capable of leading campaign optimization conversations


• Demonstrated analytical research capabilities with a high attention to detail and a continuous learning mindset


• Highly accountable self-starter with the ability to work well within a group, as well as independently


• Excellent communication and collaboration skills


• Strong project management and organizational skills, with the ability to manage competing priorities to meet deadlines


• Experience using Media Mix Models to simulate and/or optimize campaigns is an asset


• Professional certifications related to digital media analytics (e.g., Facebook Blueprint, Google Analytics Individual Qualification (GAIQ), Adobe Certifications) are an asset


• Demonstrated expertise in SQL


• Demonstrated experience using Power BI, Domo, Looker or Tableau - with a keen eye towards industry trends in data visualization


• Certifications in Power BI and other tools listed above is preferred but not required


• Proven business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations


• Bachelor’s degree in Business (with Marketing focus), Mathematics, Computer Science, Information Technology, Economics, Analytics, or Data Science preferred; Advanced degree is an asset

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

The salary range for this position is $70,000 - $90,000 CAD per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/