Senior Marketing Strategist – PPC & SEO Lead (Remote)

Blacksmith Agency LLC; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

The role requires 4–7 years of multi-channel experience, strong analytics, and the ability to drive results for diverse clients. This is a remote position open to USA, Canada and South Africa, with collaboration across distributed teams.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to articulate strategic recommendations for clients and teams.
• Track record of overseeing execution teams and quality delivery.
• Sharp analytical skills and fast issue diagnosis.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps per client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keyword strategies, bidding, landing pages and CRO opportunities.
• Oversee technical, on-page SEO, link building and AI-driven content.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and coordinate with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel management

Google Ads

GA4

Keyword research

Campaign optimization

Analytics & attribution

Tools

Google Search Console

Keyword research tools

Paid media optimization tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

The role requires 4–7 years of multi-channel experience, strong analytics, and the ability to drive results for diverse clients. This is a remote position open to USA, Canada and South Africa, with collaboration across distributed teams.