Senior Marketing Officer

Canadian Chamber of Commerce; Victoria; Hybrid; CAD 71,000 - 101,000; Full time

Benefits offered by this job

Extended benefits

Pension plan

4 weeks vacation

Remote work flexibility

Job summary

Victoria Hospitals Foundation is seeking a skilled marketing professional to create compelling content for emails, donor communications, reports and campaigns. You will plan and execute advertising and email campaigns for Foundation programs and fundraising, while driving donor engagement and measuring performance.

The role involves overseeing the email calendar and direct mail production, with emphasis on storytelling, data-driven optimization, and collaboration across teams.

Qualifications

• Post-secondary diploma or degree in marketing, communications, advertising, or related field.
• Minimum five years of progressive marketing experience, nonprofit/fundraising focus preferred.
• Exceptional writing, editing, and storytelling abilities.
• Strong project management and organizational skills with multiple priorities.
• Data-driven mindset with campaign performance evaluation.

Responsibilities

• Creates audience-focused written and visual content for emails, donor communications, interviews, reports, advertising, campaigns, and marketing materials.
• Plans, develops, and executes advertising campaigns for Foundation programs, events, and fundraising.
• Designs and optimizes email marketing campaigns that drive donor engagement and fundraising results.
• Oversees the email calendar and evaluates email performance.
• Oversees direct mail campaigns from concept through production, including copy and design.

Skills

Writing & editing

Storytelling

Project management

Organizational skills

Relationship-building

Strategic thinking

Communication

Education

Post-secondary marketing/communications degree

Tools

Adobe Creative Suite

MailChimp

Analytics programs

Content management systems

Job description

Key Responsibilities:

• Creates compelling, audience-focused written and visual content for emails, donor communications, interviews, reports, advertising, campaigns, and marketing materials.
• Plans, develops, and executes advertising campaigns for Foundation programs, events, and fundraising initiatives.
• Designs, executes, and optimizes email marketing campaigns that drive donor engagement and fundraising results.
• Oversees the email calendar; evaluates and reports on email performance.
• Oversees the development of direct mail campaigns from concept through production, including copy and design.

Experience & Qualifications:

• Post-secondary diploma or degree in marketing, communications, advertising, or a related field; or an equivalent combination of education and experience.
• Minimum five years of progressive marketing experience, ideally within a nonprofit, fundraising, healthcare, or community-focused organization.
• Exceptional writing, editing, and storytelling abilities.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Data-driven mindset with experience evaluating campaign performance and applying insights to improve results.
• Graphic design experience is considered an asset.
• Experience working with digital marketing platforms and content management systems.
• Valid driver's license and access to a vehicle.
• Demonstrates excellent judgment, interpersonal skills, and professionalism.
• Technology requirements: Experience with Adobe Creative Suite, email marketing platforms (MailChimp considered an asset), and analytics programs.

3

Skills & Abilities:

• Exceptional relationship-building, influencing, and negotiation skills with the ability to engage senior-level interest holders and donors.
• Strong strategic thinking and planning ability, with a results-driven mindset.
• Excellent written and verbal communication skills, including proposal and case development.
• Highly organized, with the ability to manage a complex portfolio and competing priorities.
• Self-motivated and accountable, with the ability to work independently in a fast-paced environment.
• High degree of professional integrity, discretion, and sound judgment.
• Commitment to ethical practice and the ability to effectively interact with executive-level clients.

Total Compensation Package:

• The base salary hiring range for this position is $71,100 - $82,000
• The base salary range for this position is $71,100 - $101,270
• This salary is based on a 37.5-hour workweek with core hours 8:30-4:30
• The total compensation package also includes a comprehensive extended benefit package starting immediately, and participation in a defined benefit pension program after 3 months. The time off program includes 4 weeks of vacation per year, paid sick time and other time off to support personal wellbeing.

This is an in-office position in the VHF office at the Wilson Block at Royal Jubilee Hospital, with the flexibility to work remotely 1-2 times a week.

Why Join Victoria Hospitals Foundation?

• Be part of a collaborative, high-performing team united by a shared commitment to advancing healthcare.
• Partner with physicians, clinical leaders and philanthropists who are helping shape the future of patient care.
• Work in an organization that values trust, accountability, learning and professional growth.
• Contribute directly to projects that have visible and lasting impact across Vancouver Island.
• Join a Foundation with a strong track record of success and an exciting vision for the future