Senior Marketing Manager, Häagen-Dazs & Baskin-Robbins

Nestlé S.A.; Toronto; Hybride; CAD 140 000 - 210 000; Plein temps

Avantages offerts par ce poste

Health and Dental benefits starting on

Company matched pension plan

Four weeks of vacation and five paid个人

Résumé du poste

Nestlé Canada Inc is seeking a senior marketing leader to guide the premium ice cream portfolio in Canada. You will own brand strategy, integrate consumer insights, and partner with global owners, licensors, and cross-functional teams to deliver growth and profitability.

You will lead and develop a high-performing team, drive agile decision-making, and shape long-range plans that maximize brand health and ROI across Häagen‑Dazs and Baskin‑Robbins in a hybrid North York location.

Qualifications

• Bachelor-level degree in Marketing, Business, or related field.
• Experience leading brand strategy and portfolio planning.
• Strong track record in consumer insights and brand growth.

Responsabilités

• Own the P&L and portfolio strategy for Canada's Premium Ice Cream brands.
• Lead cross-functional teams across marketing, sales, and operations.
• Develop go-to-market plans and long-term brand plans with senior leadership.

Connaissances

Brand management

P&L ownership

Cross-functional leadership

Consumer insights

Strategic planning

Formation

University degree in Marketing, Business, or related field

Description du poste

Position Snapshot

Business area: Nestle Canada Inc

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

A little bit about us

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

Take the lead in shaping the next chapter of Nestlé Canada’s premium ice cream business, including the iconic Häagen-Dazs and Baskin-Robbins brands. You’ll own the strategic direction of the portfolio, bringing together brand strategy, innovation, consumer insights, and commercial thinking to drive sustainable and profitable growth.

You’ll partner with global brand owners, licensors, agencies, and cross-functional teams to bring exciting ideas to life, strengthen brand power, and deliver meaningful business results. Along the way, you’ll lead and develop a talented team while creating a culture of agility, collaboration, accountability, and high performance. This position is an existing vacancy.

A day in the life:

• Own the P&L and portfolio strategy for the Premium Ice Cream portfolio in Canada, including budget allocation, investment decisions, and actions to maximize ROI, market share, brand health, and profitable growth.
• Build a deep understanding of consumers, customers, competitors, and market trends. Develop strategies across the 4Ps and lead integrated communications for large-scale and complex campaigns.
• Lead annual and long-term business planning, including business reviews and brand plans. Set clear strategic priorities and make choices across brands and investment, gaining cross-functional alignment and adapting plans as consumer, customer and business needs evolve.
• Partner with technical, operations, and commercial teams to lead innovation and renovation plans. Develop consumer-focused innovation strategies and strong go-to-market plans.
• Lead, coach, and motivate two direct reports while influencing peers and cross-functional partners. Build alignment around priorities and create an inclusive, accountable, and high-performing team environment.

Role Requirements

• Minimum 8+ years of progressive marketing experience, ideally within CPG or food and beverage.
• University degree in Marketing, Business, or a related field, or an equivalent combination of education and experience.
• Minimum 3+ years of people management experience.
• Proven experience in brand management, marketing fundamentals (4Ps), brand/marketing planning, innovation, and P&L ownership.
• Experience managing global brands, large teams, agency partnerships, creative briefs, and large-scale marketing campaigns.
• Experience leading cross-functional or cross-divisional teams and projects, including collaboration with Sales, Finance, Supply Chain, Operations, and other functions.
• Ability to manage high-priority, complex, and strategic initiatives.
• Demonstrated agility and comfort working through change and ambiguity, with a hands-on and results-focused approach.

Preferred Skills

• Experience working with premium brands is an asset.
• Strong analytical and strategic thinking, with the ability to make recommendations using financial and business data.
• Strong presentation and storytelling skills, including creating clear and comprehensive presentation decks.
• Excellent verbal and written communication skills, with the ability to engage, influence, and align different stakeholders.
• Strong ability to collaborate, negotiate, and build relationships across different teams, functions, and levels of the organization.
• Ability to provide clear direction, coaching, and motivation to direct reports.
• Experience working with external suppliers, creative agencies, and licensors, providing strategic direction and building productive partnerships.
• Strong stakeholder and conflict management skills, with the ability to resolve issues while maintaining collaborative relationships.
• Demonstrates inclusive and respectful communication, with the ability to work effectively across diverse teams and cultures.
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.

If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.