Assistant Marketing Manager, Häagen-Dazs

Nestlé; Toronto; Hybrid; CAD 71,000 - 85,000; Full time

Benefits offered by this job

Health & Dental

Pension plan

Vacation & Personal days

Hybrid work

Training & development

Educational assistance

Bonus eligibility

Product discounts

Discount store access

Job summary

Nestlé Canada is seeking an Assistant Marketing Manager, Häagen-Dazs, in North York, ON. This hybrid role blends strategic planning with hands-on execution to bring one of the world’s premium brands to life in the Canadian market.

You will develop strategic, insight-led recommendations, manage launches and campaigns, and collaborate with cross-functional teams to ensure excellence in execution. A minimum of 2 years in marketing within CPG is required.

Qualifications

• Minimum of 2 years of marketing experience operating in a CPG context.
• Strong understanding of commercialization processes and PFME/budget management.
• Proven ability to analyze data (AC Nielsen) and translate into insights.
• Collaborates effectively with stakeholders and cross-functional teams.

Responsibilities

• Provide fact-based analytical support to identify issues and opportunities.
• Analyze brand and market performance using Nielsen data and other sources.
• Prepare monthly brand Performance reviews with holistic category insights.
• Develop insights to inform the 18‑Month Brand Plan and 3‑Year Brand Plan.
• Lead end-to-end execution of new launches and renovations with cross‑functional partners.
• Manage launch communications, packaging development, and sales materials.
• Support marketing plans through pricing, promotions, and merchandising.
• Track PFME spend and evaluate performance against KPIs.
• Create customer-facing materials and internal presentations.

Skills

Marketing analytics

AC Nielsen

PFME/budget

P&L understanding

Cross-functional

MS Excel

MS PowerPoint

Education

University degree in business

Tools

MS Word

MS Excel

PowerPoint

Outlook

Job description

Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

A Little Bit About Us

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, who take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

Position Snapshot

Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

A Little Bit About Us

While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, who take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

As Assistant Marketing Manager, Häagen-Dazs, you’ll play a meaningful role in shaping how one of the world’s most iconic premium brands shows up in Canada. This is a hands-on brand role where strategy and execution come together – from building compelling brand plans to bringing launches and campaigns to life in market. You’ll help develop strategic, insight-led recommendations, while owning key initiatives across the Häagen-Dazs brand. This includes commercializing new product launches, supporting integrated marketing campaigns, and partnering closely with cross-functional teams to ensure excellence in execution. This position is an existing vacancy.

A day in the life:

• Provide fact-based analytical support to identify business issues and opportunities by monitoring brand and competitive performance against key KPI.
• Analyze brand, category and competitive performance using AC Nielsen and other research/data sources, translating data into clear insights.
• Prepare and present monthly brand and competitive performance reviews, offering a holistic view of category dynamics and business health.
• Leverage consumer, brand and marketplace insights to inform marketing strategics and activities within the 18-Month Brand Plan, aligned with the 3-Year Brand Plan.
• Lead the end-to-end execution of Innovation and Renovation projects, collaborating and influencing cross-functional partners to deliver launches with excellence.
• Manage all launch-related initiatives and communications, including research, volume builds, packaging and product development, sales presentations, kits and samples.
• Support brand and category plans through packaging, pricing promotional, merchandising, and distribution initiatives.
• Manage Product Fixed Marketing Expense (PFME), including tracking spend and leading pre- and post-evaluation to assess business impact against KPIs.
• Develop customer-facing materials including sell sheets, cycle kits and communication plans.
• Support marketing administration including internal presentations, meetings, events, etc.

Role Requirements

• Minimum of 2 years of marketing experience required.
• Strong understanding of the commercialization process within the CPG industry and ability to leverage processes, resources, and the business environment.
• Demonstrated proficiency in marketing analysis, including AC Nielsen, market share analysis, and PFME/budget management.
• Strong analytical, project management, and problem-solving skills.
• Solid understanding of the 4 Ps of Marketing and their application, including the ability to read and interpret a P&L.
• Collaboration skills and ability to work effectively with a variety of stakeholders.
• Proven ability to collaborate, lead, and empower others in a team environment.
• Proficient in MS Word, Excel, PowerPoint, Outlook, and other Microsoft applications.

Preferred Skills

• University degree in a business-related discipline preferred.
• CPG experience strongly preferred.
• Entrepreneurial and results-focused, with the ability to navigate complexity and drive execution.
• Demonstrates agility, curiosity, and courage.
• Passionate about building and growing brands, with a can-do attitude and willingness to challenge the status quo.
• Comfortable managing change and working in a fast-paced, dynamic, and matrix environment.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

Compensation Range: CAD 71,000- CAD 85,000 + bonus eligibility

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.

What You Need To Know

We will be considering applicants as they apply, so please don’t delay in submitting your application. Nestlé Canada is an equal‑opportunity employer. The principles of diversity, equity, inclusion, and accessibility are vital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed. If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.