Marketing Manager B2B

Nestlé S.A.; Montreal; Hybrid; CAD 111,000 - 146,000; Full time

Benefits offered by this job

Health and dental benefits beginning 1

Pension plan

Vacation and personal days

Flexible hybrid work

Training and development

Educational assistance & tuition

Bonus eligibility

Gender affirmation benefits

Fertility and surrogacy coverage

Adoption benefits

Free Nespresso machines & coffeecredit

Discounts on products

Company store access

Job summary

Nestlé Canada is seeking a B2B Marketing Manager based out of our Montreal office, reporting to the Marketing VP. You will lead Out of Home marketing strategy for hospitality, restaurants, and offices and execute national plans by market segment.

The ideal candidate has 12+ years in marketing or related fields, fluent in English and French, and experience in senior team management. This role offers a hybrid work arrangement and a competitive compensation range with bonus eligibility.

Qualifications

• Bachelor’s or Master’s degree in Business Administration/Commercial is required.
• 12+ years in related fields such as Marketing (B2B/Trade), Key Account Management, E-business, on-trade business.
• 5 years of experience in senior team management.
• Experience presenting to senior management.

Responsibilities

• Define segment-specific go-to-market strategies across products, pricing, promotions and services.
• Build awareness and acquisition through integrated campaigns, events and new channels.
• Partner with CRM, Customer Service and Sales on customer lifecycle plans.
• Lead annual B2B operating plans and KPIs by region and market segment; manage budgets and ERP purchasing.

Skills

Bilingual (English and French)

Senior team management

Change management

Marketing (B2B/Trade)

Education

Bachelor’s or Master’s in Business Administration/Commercial

Tools

ERP system

CRM

Job description

Position Snapshot

Business Area: Nespresso Canada

Job title: B2B Marketing Manager

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3

Hybrid

A little bit about us

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee.The company works with more than 130 000 farmers in 18 countries through the Nespresso Sustainable Quality Plan to embed sustainability practices on farms and the surrounding landscapes.Launched in 2003 in collaboration with the NGO Rainforest Alliance, the Nespresso Plan helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 10’000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 98 markets and has over 14'000 employees. In 2025, it operated a global retail network of 849 boutiques. For more information, visit the Nespresso website: www.nespresso.com.

Position Summary

We are looking for a B2B Marketing Manager based out of our Nespresso office reporting into the Marketing VP. The incumbent will be responsible for Out of Home channel and must deliver and execute the marketing plan at national level and by market segment (yearly and long-term).

A day in the life of a B2B Marketing Manager

Understand Out of home Market Insights (Coffee habits, trends, competition, market potential):

• Analyze internal data, customer research and market trends to guide Out of Home strategy.

• Identify market potential and priority segments for annual and long-term growth.

• Assess risks and opportunities through quarterly SWOT reviews and recommend action-plan adjustments.

Responsible for Out of Home (Hospitality, Restaurants, Office…) Marketing strategy and plans:

• Define segment-specific go-to-market strategies across products, pricing, promotions and services with Sales and Finance to grow penetration and profitability.

• Build awareness and acquisition through integrated campaigns, events, sponsorships, social media and new channels, including e-business; develop services, product launch plans and sales tools.

• Partner with CRM, Customer Service and Sales on customer lifecycle plans to strengthen relationships, reduce churn and increase AOS.

Managing Budgets and KPIs:

• Lead annual B2B operating plans and KPIs by region and market segment, with monthly and quarterly sales forecasts.

• Manage marketing budgets and spending allocation; approve purchase orders and process invoices in the ERP system.

Manage and develop a direct report:

• Supervise the team and align its structure and objectives with market priorities.

• Coach and mentor the direct report, partnering with HR on career development.

• Lead talent reviews and succession planning for the direct report.

Adhere to all Company principles and policies including Nestlé trade policy, local Sales policy, local Trade Terms, Safety and legal regulations:

• Ensure all B2B commercial activities follow Nestlé and Nespresso business principles and applicable policies and regulations.

• Communicate and implement company policies, procedures and business ethics codes within the team.

What will make you successful?

• Bachelor’s degree or master’s degree ideally in Business Administration/Commercial

• Minimum 12 years in related fields such as Key Accounting, Marketing (B2B/Trade), Key Account Management, Marketing, E‑business, on trade business required (minimum 3/4)

• 5 years of experience in senior team management

• Experience in presenting to senior management

• Experience within fast moving, changing environment

• Leading / managing change in organizations with proven success in previous roles

• Multinational Matrix organization experience an asset

• Sound Project Management experience

• Line Management experience in similar environment: successful track record of developing and coaching people: connect and motivate the sales team (virtual team as well/ trough agents)

• Bilingualism in English and French language skills are a requirement, as this position requires collaboration with stakeholders across the Canadian market and/or worldwide

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one ofemployment

• Company matched pension plan

• Four weeks of Vacation and six personal days (Personal Paid Holidays)

• Flexible and hybrid work arrangements

• Excellent training and development programs as well as opportunities to grow within the company

• Access to Educational Assistance & Tuition Reimbursement

• Bonus eligibility

• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirmingprocedures

• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless ofmedical conditions, gender or sexual orientation

• Adoption benefits to remove some of the financial barriers associated with adoption

• Free Nespresso Coffee Machines and $100 monthly coffee credit

• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories

• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across variousNestle offices/sites)

Compensation Range : 111, 000.00 $ – 145, 700.00 $ + bonus eligibility

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices.This position offers a competitive salary within the range specified above, aligned with our commitment toequitable pay practices.

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal‑opportunity employer. The principles of diversity, equity, inclusion, and accessibility arevital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valuedand empowered to contribute and succeed.

If you are invited to participate in the recruitment process and require an accommodation, please inform HumanResources. Nestlé will work with you to ensure full participation.