Senior Marketing Manager, EHSQ SaaS (Remote)

Valsoft Corporation; Newfoundland and Labrador; Hybrid; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Fully remote

Comprehensive health plan

Profit sharing

Job summary

TAG Software Group, part of Valsoft Corporation, seeks a Senior Marketing Manager to own positioning, messaging, competitive intelligence, and go-to-market strategy across multiple product lines for B2B SaaS and EHSQ software. You will drive end-to-end marketing campaigns, enable sales, and translate customer and regulatory insights into clear value propositions across industries.

This fully remote role offers high ownership, cross‑functional collaboration with Product, R&D, and UX, and the

Qualifications

• Experience with EHSQ, compliance, risk, operations, or regulatory software.
• Background working with environmental, safety, or quality management workflows.
• Proficiency with Adobe Creative Suite and working knowledge of Figma.
• Hands-on use of AI tools for content creation, research, and workflow automation.
• Experience producing demo videos, product walkthroughs, and technical explainers.
• Solid understanding of marketing analytics and product performance metrics.
• Strong aptitude for quickly learning new enterprise applications and technical environments.

Responsibilities

• Own end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning.
• Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
• Partner with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
• Build and refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
• Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
• Develop product-focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
• Support partner programs and cross-sell strategies across TAG’s portfolio companies.
• Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web).
• Analyze performance metrics and continuously optimise product marketing effectiveness.
• Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities.
• Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth.
• Define, track, and optimise key marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
• Perform other related duties as required.

Skills

B2B product marketing

Go-to-market strategy

Competitive analysis

Messaging frameworks

Cross-functional collaboration

Sales enablement

AI content tools

GTM ownership

Tools

Adobe Creative Suite

Figma

Job description

TAG Software Group, part of Valsoft Corporation, seeks a Senior Marketing Manager to own positioning, messaging, competitive intelligence, and go-to-market strategy across multiple product lines for B2B SaaS and EHSQ software. You will drive end-to-end marketing campaigns, enable sales, and translate customer and regulatory insights into clear value propositions across industries.

This fully remote role offers high ownership, cross‑functional collaboration with Product, R&D, and UX, and the