Remote Senior Marketing Manager, EHSQ SaaS

Valsoft Corporation; Toronto; Hybrid; CAD 95,000 - 140,000; Full time

Benefits offered by this job

Fully remote

Job summary

TAG Software Group is seeking a Senior Marketing Manager to own end-to-end product marketing for B2B SaaS and EHSQ software from market research to revenue enablement. You will drive go-to-market plans, messaging, and cross-functional collaboration across Product, R&D, and UX, while developing sales collateral and content that resonates with manufacturing, construction, energy, and logistics sectors.

The ideal candidate will bring strong analytics, storytelling, and ability to handle multiple

Qualifications

• Experience with EHSQ, compliance, risk, operations, or regulatory software.
• Background working with environmental, safety, or quality management workflows.
• Proficiency with Adobe Creative Suite and working knowledge of Figma.
• Hands-on use of AI tools for content creation, research, and workflow automation.
• Experience producing demo videos, product walkthroughs, and technical explainers.
• Solid understanding of marketing analytics and product performance metrics.
• Strong aptitude for quickly learning new enterprise applications and technical environments.

Responsibilities

• Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning.
• Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
• Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
• Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
• Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
• Develop product focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
• Support partner programs and cross-sell strategies across TAG’s portfolio companies.
• Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web).
• Analyze performance metrics and continuously optimise product marketing effectiveness.
• Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities.
• Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth.
• Define, track, and optimise key marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
• Perform other related duties as required.

Skills

B2B product marketing

Go-to-market strategy

Product positioning

Cross-functional collaboration

Sales enablement content

Product demos

AI-assisted content creation

Analytics & metrics

Tools

Adobe Creative Suite

Figma

Job description

TAG Software Group is seeking a Senior Marketing Manager to own end-to-end product marketing for B2B SaaS and EHSQ software from market research to revenue enablement. You will drive go-to-market plans, messaging, and cross-functional collaboration across Product, R&D, and UX, while developing sales collateral and content that resonates with manufacturing, construction, energy, and logistics sectors.

The ideal candidate will bring strong analytics, storytelling, and ability to handle multiple