Senior Marketing Manager, B2B SaaS (Remote)

canadian nanny ca; Halifax; Remote; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Salary tied to experience

Profit sharing

Fully remote

Career development

Job summary

TAG Software Group is seeking a Senior Marketing Manager with strong experience in B2B SaaS and/or EHSQ software. You will own positioning, messaging, competitive analysis, and go-to-market strategy across multiple product lines, driving growth across the portfolio while supporting launches, sales enablement, and cross-sell initiatives.

You will translate customer needs, regulatory requirements, and market insights into clear value propositions for varied industries.

Qualifications

• Proven B2B product marketing experience within software.
• Ownership of full go-to-market strategy, from planning through execution.
• Strong command of product positioning, messaging frameworks, and category development.
• Experience collaborating with Product, R&D, UX, and technical teams.
• Hands-on experience developing sales enablement, technical collateral, and product demos.
• Experience launching new products, modules, or brands.
• Strong analytical, communication, and storytelling skills for both technical and commercial audiences.
• Ability to operate across multiple products and business units simultaneously.

Responsibilities

• Own end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning.
• Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
• Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
• Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
• Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
• Develop product focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
• Support partner programs and cross-sell strategies across TAG’s portfolio companies.
• Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web).
• Analyze performance metrics and continuously optimise product marketing effectiveness.
• Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities.
• Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth.
• Define, track, and optimise key marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
• Perform other related duties as required.

Skills

B2B product marketing

Go-to-market strategy

Messaging frameworks

Cross-functional collaboration

Analytics

Tools

Adobe Creative Suite

Figma

AI tools

Job description

TAG Software Group is seeking a Senior Marketing Manager with strong experience in B2B SaaS and/or EHSQ software. You will own positioning, messaging, competitive analysis, and go-to-market strategy across multiple product lines, driving growth across the portfolio while supporting launches, sales enablement, and cross-sell initiatives.

You will translate customer needs, regulatory requirements, and market insights into clear value propositions for varied industries.