Marketing Manager, Customer Advocacy & Lifecycle Programs (Canada - Remote)

McLean & Company; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Marketing Manager to enhance customer advocacy and lifecycle marketing programs. This strategic role involves building customer relationships, executing marketing initiatives, and collaborating with various teams to drive customer engagement and retention. Ideal candidates will have significant B2B marketing experience and a strong customer-centric mindset.

Qualifications

• 7-10 years of experience in B2B marketing focused on customer engagement.
• Bachelor’s degree in marketing, Communications, or related field.

Responsibilities

• Build and scale a formal customer advocacy program.
• Design and launch a new customer awards program.
• Execute scalable lifecycle marketing programs.

Skills

Customer-centric mindset

Relationship-building

Storytelling

Campaign management

Communication

Content creation

Data-driven

Education

Bachelor’s degree in marketing

Communications or related field

Tools

Salesforce

HubSpot

Job description

Join to apply for the Marketing Manager, Customer Advocacy & Lifecycle Programs (Canada - Remote) role at McLean & Company

About The Role

We’re looking for a passionate and strategic Marketing Manager to own and evolve our customer advocacy and lifecycle marketing programs for McLean & Company (A division of Info-Tech Research Group). This role will own and execute key lifecycle initiatives—including onboarding, growth, and retention—while also building a formal customer advocacy program and launching a new customer awards initiative from the ground up. It’s both a strategic and hands-on role focused on deepening customer relationships and showcasing success.

Through these programs, you’ll drive campaigns that celebrate customer achievements, foster stronger engagement, and support long-term retention and growth. If you love creating marketing programs that put the customer at the center, this role is for you.

Key Responsibilities

Customer Advocacy & Awards

• Build and scale a formal customer advocacy program, identifying and activating satisfied customers to share their stories.
• Design and launch a new customer awards program, including developing nomination processes, promotional plans, and recognition strategies.
• Collaborate cross-functionally with Sales, Executive Services, and other Marketing teams to source advocates, promote opportunities, and align messaging.
• Develop program assets such as nomination forms, email campaigns, landing pages, and toolkits for internal and external use.
• Partner with Sales and Executive Services to surface and support high-impact customer stories.

Customer Lifecycle Programs

• Build and execute scalable lifecycle marketing programs that support onboarding, growth, retention, and expansion across the customer journey.
• Implement segmented communications that guide customers through key moments—onboarding, risk, expansion, and renewal.
• Collaborate cross-functionally to ensure lifecycle strategies are aligned with broader business objectives.

Measurement & Optimization

• Analyze program performance and customer behavior to refine strategy and demonstrate impact.
• Experiment with new engagement tactics and apply insights to optimize programs over time.

What You Bring

Experience & Education

• 7-10 years of experience in B2B marketing with a focus on customer engagement, lifecycle, advocacy or awards programs.
• Bachelor’s degree in marketing, Communications, or related field.

Skills & Abilities

• Strong customer-centric mindset with a talent for relationship-building and storytelling.
• Experience running integrated campaigns and engagement programs.
• Excellent communication and content creation skills, particularly for testimonials, case studies, and awards.
• Organized, data-driven, and comfortable managing multiple initiatives simultaneously.
• Proficient in tools like Salesforce, HubSpot, or other CRM/marketing automation platforms.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.