Senior Marketing Manager
Niricson-Software-Inc.
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Job summary
Niricson is a remote-first Canadian tech company transforming infrastructure inspection with AUTOSPEX. The Senior Marketing Manager will lead the marketing engine, shaping how Niricson is positioned and perceived as the company enters its next growth phase.
The role is hands-on and strategic, overseeing Event & Content, product communication, and partnerships, while building a team to execute a scalable marketing program across digital channels, field activities, and flagship deployments.
Qualifications
- Experience building and leading B2B marketing functions.
- Ability to translate complex technology into clear customer value.
- Proven track record in strategic marketing, demand generation, and enablement.
Responsibilities
- Develop and execute Niricson's global marketing strategy.
- Own product positioning, launch messaging, and collateral.
- Lead Sales enablement with polished materials for strategic accounts.
- Oversee customer storytelling through case studies, videos, and articles.
- Shape thought leadership, PR, conferences, and partnerships.
- Build scalable marketing processes and an autonomous team.
Skills
Job description
Senior Marketing Manager
Location: Remote, Canada
Niricson is transforming how critical infrastructure is inspected, understood, and managed. We combine robotics, advanced sensing, artificial intelligence, and our condition intelligence platform, AUTOSPEX, to help infrastructure owners better understand the condition of assets such as dams, bridges, and airfields. We are a global, remote-first team united by a simple mission: Making Infrastructure Safer.
The Senior Marketing Manager will build and lead the marketing engine at Niricson, and will be accountable for how the company is positioned and shows up in the market as it enters its next stage of growth.
This is not a role to simply manage social media, update our website, or coordinate marketing requests. There is an incredible amount happening across the company: new technology, global infrastructure deployments, product development, customer success stories, industry conferences, partnerships, research, and international expansion. This role will understand what is happening across Niricson, identify the stories and opportunities that matter, and turn them into a consistent market presence.
The Senior Marketing Manager will be a hands-on player-coach: setting strategy and doing some of the work directly, leading our Event & Content Manager, and, over time, deciding which roles we hire next and building the team to deliver.
Make our Sales team better at selling, our Product team better at communicating what we build, and the infrastructure industry more aware of what Niricson is accomplishing.
The Senior Marketing Manager is accountable for results in the areas below. Some of the work will be done directly, some led through the Event & Content Manager, and some through external partners.
- Develop and execute Niricson's global marketing strategy.
- Strengthen our positioning and maintain a high bar for how the company shows up.
- Ensure consistent messaging across the website, decks, conferences, videos, case studies, and external communications.
- Work closely with Product to translate sophisticated technology into clear customer value.
- Own product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning.
- Lead the communication of new AUTOSPEX capabilities.
- Give our Sales team the materials they need to win.
- Own customer presentations, pitch decks, brochures, one-pagers, videos, vertical-specific collateral, and strategic account materials.
- Involve Sales in shaping these materials, so that Sales does not have to create them.
- Lead our customer storytelling program, setting priorities and quality standards.
- Work with our content team and external creators to produce case studies, customer endorsements, videos, interviews, technical articles, and other content that demonstrates real-world impact.
- Recognize a great story while the work is happening, not months later.
- Build a consistent content engine around infrastructure, AI, robotics, condition assessment, and asset management.
- Proactively identify opportunities for press coverage, contributed articles, executive interviews, awards, partnerships, and industry exposure.
- Partner with the Event & Content Manager, who leads event planning and execution.
- Build our conference strategy with Sales and determine where Niricson should attend, exhibit, speak, sponsor, publish, or involve customers.
- Help decide where a booth creates value, and where it does not, and ensure every priority event has a clear commercial objective.
- Own the evolution of Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels.
- Ensure these channels consistently communicate who we are, what we are building, and why it matters.
- Plan ahead for important deployments and customer successes.
- Capture the visuals, customer perspectives, technical impact, and story while the work is happening, then turn that material into high-quality sales and marketing assets.
- Support customer expansion through product updates, customer communications, executive roundtables, joint case studies, and user events.
- Create content that helps existing customers understand the broader Niricson and AUTOSPEX vision.
- Build repeatable processes, calendars, metrics, templates, and standards that allow marketing to scale.
- Manage external designers, videographers, agencies, PR resources, and specialists when needed.
- Lead and develop the Event & Content Manager.
- Identify capability gaps and recommend the next hires or contractors to fill them.
- Build a marketing team that can deliver routine work without depending on one person.
The Senior Marketing Manager has authority to:
- Set marketing priorities, the marketing calendar, and brand and messaging standards.
- Approve external-facing marketing materials, including website content, collateral, and campaign messaging.
- Select, engage, and manage external agencies, designers, videographers, and other specialists within the approved budget.
- Recommend which conferences and events Niricson should invest in, in partnership with Sales.
- Recommend new marketing roles and lead hiring for the marketing team.
- Escalate pricing, commercial commitments, customer confidentiality, legal approvals, and spend outside the approved budget to the CEO.
This role is accountable for the marketing function. It sets the strategy, priorities, and standards for how Niricson shows up in the market. Event and content execution remain with the roles designed to own them.
- Event & Content Manager – plans and executes Niricson’s events and conferences, and produces content within the strategy and priorities set by the Senior Marketing Manager.
- Sales – helps shape sales materials and conference strategy, shares customer insight and opportunities, and uses marketing assets to win and expand accounts.
- Product – owns product direction and releases, working with Marketing on positioning, launch messaging, and AUTOSPEX communication.
- Delivery and Customer Success – involve Marketing early in flagship deployments and customer successes so stories and assets can be captured while the work is happening.
- CEO and Leadership – set company direction and act as key voices in thought leadership, PR, and executive content.
You are likely someone with 7+ years of B2B marketing experience, ideally in a complex technical market such as industrial technology, infrastructure technology, engineering software, construction technology, robotics, geospatial technology, enterprise SaaS, utilities, or asset management.
You do not need to be an engineer, but you need to be curious enough to understand sophisticated technology and confident enough to turn technical conversations into compelling commercial stories.
- Built or significantly scaled a B2B marketing function.
- Experience with complex enterprise sales cycles.
- Strong product-marketing instincts and customer-facing storytelling.
- Comfortable working with technical teams, executives, customers, and external agencies.
- Experience producing high-quality sales collateral, digital content, and thought leadership.
- Experience leading and developing marketers, and comfort as a hands-on player-coach while the team grows.
- Can develop strategy and execute it.
- Highly proactive: you see opportunities before someone assigns them.
- Exceptional storyteller and communicator.
- High quality bar for presentations, websites, video, writing, and brand.
- Comfortable with ambiguity and a fast-moving growth environment.
- Takes ownership and measures success by business impact, not content volume.
You should be able to discover the stories inside Niricson without the CEO or Sales team having to tell you every story that exists.
Within the first year, we want to see a recognizable difference in how Niricson shows up in the market. Success is not simply more posts or more activity. It is a stronger commercial and market presence.
Sales has current, polished materials for every priority vertical and major use case.
Our strongest customer deployments consistently become credible case studies, testimonials, videos, and technical stories.
Major product releases have clear positioning, launch plans, and customer-facing content.
Niricson develops a predictable cadence of relevant technical and executive content.
Priority conferences, associations, publications, and awards are approached strategically.
Our website and digital channels clearly communicate our technology, customer outcomes, and market leadership.
Marketing helps create and influence strategic opportunities and account expansion.
The CEO, Sales, and Product teams spend materially less time creating marketing assets themselves.
Marketing has a clear plan for its next hires, and the Event & Content Manager is growing in scope and impact.
You will join a global company tackling an enormous real-world problem using AI, robotics, advanced sensing, and software. This role will work closely with Niricson leadership and will have meaningful influence over how the company is positioned as it scales globally.
Pay: $110,000 - $135,000 Annually Plus Equity Participation (stock options allocation after probation)
- The opportunity to join a growing Canadian technology company on a mission to make infrastructure safer. You'll help bring to life innovative solutions powered by drones, robotics, AI, and proprietary sensing technology, enabling owners of bridges, dams, airports, and other critical infrastructure to make smarter, data-driven decisions that improve safety, resilience, and sustainability worldwide.
- Equity option allocation after probation
- Extended health benefits, including dental and vision coverage
- 3 weeks paid time off
- 5 paid sick days + plus all other statutory leaves in accordance with applicable employment standards legislation.
- A flexible remote-first work environment
- Access to our Engineering Lab in Victoria – if you’re based in Victoria or the Greater Vancouver area, you’ll have the opportunity to work flexibly from our engineering lab or simply visit the team, where our mechanical, electrical, software, and robotics teams design, build, and test the technologies that power Niricson.
- Company-wide in-person gatherings twice a year! Every six months, our entire team comes together in Vancouver for three days of planning, collaboration, learning, and team building. These gatherings are one of our favorite traditions and an opportunity to strengthen relationships across the company.
- Employee referral bonus program
- A high degree of ownership and autonomy. We trust our people to make decisions, take initiative, and have a meaningful impact from day one.
Niricson is a diverse and inclusive equal-opportunity employer. We encourage diversity, and we thrive on it for the benefit of our employees, products, and our community. We are committed to fostering belonging through a diverse and inclusive workplace. We do not discriminate against any race, gender, religious affiliation, ethnicity, or any other demographic - instead, we celebrate diversity.
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