Senior Manager, Integrated Marketing

NielsenIQ; Toronto; On-site; CAD 105,000 - 135,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

Job summary

NIQ’s North America Marketing team is seeking a strategic marketing professional to own a portfolio of growth opportunities. You will translate priorities into audience strategies, briefs, messaging, and investment recommendations, guiding campaign delivery across a matrixed organization.

Responsibilities include developing integrated marketing plans, partnering with Sales, Product Marketing, and Customer Success to optimize programs, allocate resources, and measure impact using data and AI

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• 7+ years of progressive B2B marketing experience with integrated strategies.
• Ability to translate opportunities into focused audience strategies and messaging.
• Experience leading complex cross-functional initiatives and influencing senior stakeholders.
• Strong commercial and analytical judgment using CRM and marketing data.
• Experience planning and tracking marketing budgets.
• Experience applying AI tools to marketing work and assessing outputs.

Responsibilities

• Develop integrated marketing strategies for defined growth opportunities.
• Translate priorities into audience strategies, briefs, and messaging.
• Guide delivery across marketing functions and campaigns.
• Create campaign briefs using customer insight and market data.
• Develop budget recommendations and track program spend.
• Evaluate campaign performance and adjust plans accordingly.

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Marketo

Microsoft Dynamics

Pardot

Salesforce

Job description

• Career Site Team: Marketing and Communications

Company Description

Pay Range - $105K - $134.7KCAD

This posting is for a current vacancy

Candidates must be currently physically located in Canada to be considered

About the Team

NIQ’s North America Marketing team partners with Sales, Customer Success, Product, and Product Marketing to engage customers and prospects and support business growth. You’ll partner with commercial leaders to build integrated marketing strategies that generate demand, engage prospective customers, and convert interest into qualified leads and pipeline.

Job Description

About the Role

As a strategic individual contributor, you’ll own marketing strategy for a portfolio of approved growth opportunities that evolves with business priorities. You’ll translate those priorities into audience strategies, campaign briefs, messaging, and investment recommendations.

You’ll guide delivery through shared campaign management, content and creative, marketing operations, paid media, events, and Product Marketing resources.

What You’ll Do

Develop integrated marketing strategies that define target audiences, customer needs, relevant solutions, engagement approaches, and measures of success.

Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess opportunities within approved priority areas. Recommend program priorities, investments, and resource allocation to the North America Marketing Leader.

Create campaign briefs and narratives using customer insight, market intelligence, competitive context, and demonstrated use cases. Co-develop messaging with Product and Product Marketing, including when positioning is incomplete.

Guide cross-functional planning and delivery, aligning shared teams on scope, responsibilities, timing, and dependencies.

Develop budget recommendations and track program spending, making tradeoffs clear when needs exceed available resources.

Evaluate performance with campaign and channel partners and recommend what to improve, expand, or stop.

Apply AI tools to research, messaging development, and analysis, evaluating outputs for accuracy, relevance, and quality.

What Success Looks Like

Priority opportunities translate into focused programs that generate qualified demand and contribute to pipeline. Investment recommendations help the North America Marketing Leader direct resources toward the strongest opportunities, informed by performance and available capacity.

Qualifications

What You’ll Bring

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Progressive B2B marketing experience, typically gained over 7+ years, including ownership of integrated strategies and programs tied to commercial objectives.

Ability to translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.

Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.

Strong commercial and analytical judgment, including experience using CRM and marketing performance information to inform investment decisions.

Experience planning and tracking marketing budgets.

Practical experience applying AI tools to marketing work and assessing the reliability of their outputs.

Strong communication and stakeholder-management skills.

Preferred Experience

Working with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.

Using CRM platforms such as Microsoft Dynamics or Salesforce.

Leading programs through shared marketing resources in a matrixed organization.

Additional Information

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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