Senior Marketing Manager

SPECTRAFORCE; Toronto; Hybrid; CAD 98,000 - 132,000; Full time

Job summary

SPECTRAFORCE in Toronto, ON is seeking a Senior Marketing Manager, Acquisition – Digital Investing to lead growth campaigns for InvestorLine. This hybrid role partners with analytics, product, and agencies to drive awareness, traffic, and new accounts through acquisition-focused programs.

Responsibilities include developing roadmaps, managing campaigns and content briefs, optimizing targeting, and reporting KPIs such as traffic, applications, and assets.

Qualifications

• The candidate has strong creative writing and editorial skills.
• Advanced skills in forecasting, budgeting and campaign measurement.
• Experience with programmatic media, SEM and SEO guidelines.

Responsibilities

• Lead acquisition campaigns and growth programs for InvestorLine.
• Develop marketing roadmaps, briefs and collaboration with agencies.
• Report on KPIs (traffic, applications, new accounts, assets) and optimize performance.
• Ensure content adheres to Brand and Product standards and compliance.

Skills

Creative writing

Forecasting

Programmatic media

Competitive analysis

Education

Marketing/Business/Advertising/Communications degree

Job description

Job Title: Senior Marketing Manager, Acquisition – Digital Investing

Location: Toronto, ON (Hybrid- 3 days onsite/ 2 days remote)

Hours: 37.5 hrs/week – 8:45 or 9AM start

JOB DESCRIPTION

The key objective of the acquisition marketing team is to grow awareness and acquire new clients for client’s Investorline (digital investing products) via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share.

The Senior Marketing Manager will lead programs and campaigns related to growth/acquisition marketing strategies, helping drive the objectives of the Investorline Acquisition Marketing team. The role requires a strong competency in strategy, product marketing, and go-to-market activations.

In addition, a core component of the role will be to own and drive the InvestorLine enterprise growth strategy, which includes management and execution of owned channel campaigns and reporting.

Prospect Marketing: Project / Program Management & Execution 40%

• Lead and develop strategic marketing roadmaps, business cases, product initiatives and marketing programs.
• Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.
• Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
• Develop targeting matrices to identify client groups for targeting and campaign optimization.
• Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
• Production and submission of campaign and content briefs for external agency partners.
• Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
• Lead Q/A and UAT prior to campaign deployment.
• Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.

Enterprise Strategy and Growth: Project and Campaign Management & Execution. 40%

• Lead and develop strategic marketing program roadmaps, business cases, product initiatives and marketing programs to drive enterprise growth of Investorline.
• Partner across, functional teams, multiple lines of business and product segment teams to identify opportunities for growth and development of Investorline value proposition.
• Working with data and analytics team drive the development of marketing campaigns rooted in customer research and business insights to drive engagement and sales.
• Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
• Develop targeting matrices to identify client groups for targeting and campaign optimization.
• Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
• Production and submission of campaign and content briefs for external agency partners.
• Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
• Lead Q/A and UAT prior to campaign deployment.
• Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.
• Identify areas of opportunity to increase production efficiencies, for example developing business cases illustrating how we can drive efficiencies and can support overall business objectives.
• Collaborate with the broader Wealth and InvestorLine marketing teams (such as Lifecyle) to improve customer experience and customer engagement through new strategies and campaign recommendations.
• Identify potential campaign testing needs and facilitate testing both creative and offer based.
• Relationship Management 10%
• Work closely with external and internal agency partners and vendors to successfully deliver campaigns, projects, and content.
• Collaborate with business partners and other Wealth line of business and marketing partners to understand strategic business objectives and areas of intersection.
• Collaborate with digital and analytics partners to refine and optimize campaigns continuously.
• Liaise with colleagues across the client enterprise, leveraging expertise, experience, and knowledge to provide our customers with consistent and cohesive experience.

Knowledge and Experience:

• The successful candidate will have strong experience that spans demand and revenue generation, paid media, social media, and analytics as well as experience in developing and managing acquisition campaigns and developing promotions.
• Deep expertise in creative development, execution, and measurement related to acquisition/ growth marketing.
• Strong working knowledge of digital media strategy and tactics including owned media strategy and channels.
• Experience delivering programs, campaigns and client-facing content in Financial Services, Online Investing, or other highly regulated industries a big plus.
• Ability to successfully work with and manage agency partners and vendors.
• Self-directed and enthusiastic team player, collaborative, with a positive approach
• Ability to interact with senior leaders and executive stakeholders.
• Ability to work in a matrixed environment while balancing multiple projects and deadlines.
• Strong oral, written and presentation skills.
• Strong attention to detail and ability to manage time effectively.

Technical Skills:

• Strong creative writing and editorial skills.
• Advanced skills in managing competitive offers, forecasting and budgeting.
• Working knowledge of programmatic media, SEM and SEO, including guidelines and regulations
• Competitive analysis, business casing and go-to-market plan execution.

Qualifications:

• Typically, 6-10 or more years of relevant experience – and a minimum of 3 years in an acquisition or growth-focused marketing role.
• Post-secondary degree in related field of study or an equivalent combination of education and experience.
• Degree/diploma in marketing, business, advertising, or communications.
• Technical marketing strategy and marketing campaign management proficiency gained through education and/or business experience.

Scope and Impact

• The role contributes to business results, helping to drive client, asset, and revenue growth for client InvestorLine.
• Develops relationships across other LOBs and related areas of the organization to help drive enterprise growth strategies.
• For information on benefits, equal opportunity employment, and location-specific applicant notices, click here

At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.The pay rate for this position is C$55.20/hr.