Senior Marketing Insights Manager: Maple in Toronto

CanadaLync; Toronto; Hybrid; CAD 112,000 - 130,000; Full time

Benefits offered by this job

Healthcare access

Insurance

Health spending support

Flex benefits

Health days

International work eligibility

Retirement savings

Four weeks vacation

Job summary

Maple is hiring a full-time Senior Marketing Insights Manager in Toronto for a hybrid role. You will develop full-funnel marketing measurement systems and translate performance findings for executive and cross-functional audiences.

The position focuses on attribution, incrementality, marketing mix modelling, dashboards, and predictive analytics. Strong data capabilities and healthcare context are preferred.

Qualifications

• Seven or more years in data-driven marketing analytics or a related field.
• Experience with large datasets, reporting frameworks, dashboards, performance metrics, and actionable insights.
• Experience with digital marketing channels, A/B and multivariate testing, analytics or BI tools, and full-funnel measurement.

Responsibilities

• Develop measurement systems that connect marketing activity with full-funnel performance.
• Lead attribution, incrementality testing, and marketing mix modelling.
• Build dashboards and define performance KPIs for executives and cross-functional teams.
• Translate technical findings into clear, actionable recommendations.
• Lead scenario modelling and strategic insights for marketing decisions.
• Communicate insights effectively to executives and partners.

Skills

Data-driven mindset

Strong communication

Cross-functional collaboration

Executive storytelling

Problem solving

Tools

Looker

SQL

Google Analytics

Google Tag Manager

Job description

Maple is hiring a full-time Senior Marketing Insights Manager for a hybrid role at 225 Richmond Street West in Toronto, Ontario. The position develops full-funnel marketing measurement systems and translates performance findings for executive and cross-functional audiences. The salary is $112,000 to $130,000 annually, with the currency not provided by the employer. Seven or more years of experience in data-driven marketing analytics or a related field is required.

The manager reports to the Senior Director, Performance and Digital and works within a Canadian healthcare platform. Maple connects patients with Canadian-licensed doctors, nurse practitioners, and specialists. The role covers attribution, incrementality, marketing mix modelling, predictive personalization, dashboards, testing, Google Tag Manager, offline conversion tracking, and AI-assisted marketing analytics.

Role: Senior Marketing Insights Manager

Employer: Maple

Location: 225 Richmond Street West, Toronto, Ontario

Work mode: Hybrid

Employment type: Full-time

Salary: $112,000 to $130,000 annually; currency not provided by the employer.

• Benefits: Healthcare access, insurance, health spending support, flex benefits, health days, international work eligibility, retirement savings, and four weeks of vacation

Application deadline: Not provided by the employer.

Marketing Measurement And Attribution

The manager develops measurement systems that connect marketing activity with full-funnel performance. Attribution, incrementality testing, and marketing mix modelling form the core analytical work, while dashboards and key performance indicators turn channel data into operating information.

The position also leads strategic insights and scenario modelling. Technical findings are translated for executives and cross-functional teams, and reporting processes are improved so marketing decisions can use consistent evidence.

• Attribution and incrementality testing
• Marketing mix modelling
• Dashboards and performance metrics
• Scenario modelling and strategic insights
• Executive and cross-functional communication

Testing, Tracking And Campaign Infrastructure

The role oversees Google Tag Manager and offline conversion API tracking and develops A/B and multivariate testing roadmaps.

Digital channels and full-funnel measurement experience support decisions about campaign infrastructure and performance analysis.

Predictive modelling, personalization frameworks, and healthcare experience are preferred.

The position also integrates AI and agentic workflows into marketing analytics, while the job record identifies Looker, SQL, and Google Analytics as relevant tools.

Experience And Technical Skills

Seven or more years in data-driven marketing analytics or a related field are required.

The role calls for experience with large datasets, reporting frameworks, dashboards, performance metrics, and actionable business insights.

Experience with digital marketing channels, A/B and multivariate testing, analytics or business intelligence tools, and full-funnel measurement is required.

Strong communication skills and comfort in a fast-paced, high-growth environment are also listed.

Maple's Canadian Healthcare Platform

Maple is a Canadian on-demand healthcare platform that connects patients with Canadian-licensed doctors, nurse practitioners, and specialists. The platform serves more than 8 million patients and works with 7,000 businesses and government partners.

The marketing insights team works with performance and digital leadership on measurement, reporting, and scenario modelling. The position's healthcare context adds patient, provider, partner, and service-performance data to the marketing analytics brief.

Pay, Benefits And Work Conditions

The annual salary range is $112,000 to $130,000, with currency not provided by the employer. The role is hybrid at 225 Richmond Street West in Toronto, Ontario, and the stated start date is August 2026.

Benefits include free 24/7 healthcare access for the employee and family, medical, dental, and life insurance, a health spending account, an annual flex benefits budget, 10 health days, a group retirement savings plan, and four weeks of vacation.

Eligible international work can extend to five days per year.

Questions About The Position

The manager works under the Senior Director, Performance and Digital and is part of the marketing analytics function. The record does not provide an application deadline, a general application contact, or a stated salary currency.

Employment or education verification and a criminal record check may be conducted as conditions of an offer. Maple states that current applications are reviewed by Talent Acquisition or hiring managers rather than AI or automated tools.

What Experience Is Required?

Seven or more years in data-driven marketing analytics or a related field is required, including experience with measurement, reporting, testing, and business intelligence tools.

Where Is The Role Based?

The role is hybrid at 225 Richmond Street West in Toronto, Ontario.

What Benefits Are Listed?

The listed benefits include healthcare access, insurance, health spending support, health days, retirement savings, and four weeks of vacation.

What Checks May Apply?

An offer may be subject to criminal record, identity, employment, or education verification.

The position combines marketing measurement with operational tracking, experimentation, and executive communication. Its remit includes both analytical frameworks and the infrastructure used to collect conversion and campaign data. Maple identifies August 2026 as the start date. The employer does not provide an application deadline or general application contact for this vacancy.