Senior Marketing Automation Manager

Portfolio Group; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company seeks a Senior Marketing Automation Manager to implement and optimize marketing automation campaigns. The ideal candidate will have expertise in Marketo, strong analytical skills, and experience in B2B marketing within a fast-paced, growth-oriented team. This full-time position is based in Downtown Toronto, offering a dynamic work environment and various employee benefits.

Benefits

Day off on your birthday

Enhanced Benefits with Health and Dental Coverage

Registered Retirement Savings Plan (RRSP) Matching Program

Downtown Location (Right near Union Station)

Vacation Days increase after 2 and 5 years’ service

Qualifications

• Proficient in Marketo and Salesforce or similar CRM systems.
• Strong background in email marketing and campaign management.
• Detail-oriented with excellent analytical and communication skills.

Responsibilities

• Implement automation campaigns to engage prospects and clients.
• Manage multiple nurture programs ensuring effective lead progression.
• Conduct A/B testing to optimize campaign performance.

Skills

Proficiency in Marketo

CRM Experience

Strong background in email marketing

Analytical skills

Communication skills

Time Management

B2B Marketing Experience

Job description

The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team.

This is a full-time position working out of the Downtown Toronto office, off of Union station.

Here’s a structured summary and analysis of the key points :

Job Purpose

• Role Focus : Implementing automation campaigns across group companies to engage prospects and clients.
• Environment : Fast-paced, supportive, and growth-oriented with a focus on achieving results through teamwork.

Responsibilities

Campaign Implementation and Management

• Use Marketo for various campaign types (email nurture, webinars, events, gated content) across client and prospect communications.
• Manage and monitor multiple nurture programs to ensure effective lead progression through the sales funnel.

Campaign Optimization and Integration

• Conduct A / B testing to optimize campaign performance.
• Integrate campaign activities with Salesforce CRM to enhance sales team efficiency and data quality.
• Manage third-party software integration (e.g., GotoWebinar) with Marketo.

Collaboration and Reporting

• Work cross-functionally to implement and measure campaign lifecycles (acquisition, conversion, retention).
• Use Marketo analytics to monitor, manage, and optimize campaigns for improved ROI.
• Contribute to enhancing Marketo’s functionality with new product features.

Mandatory Skills

• Technical Competencies : Proficiency in Marketo and CRM (preferably Salesforce).
• Campaign Experience : Strong background in email marketing and campaign management.
• Communication : Excellent interpersonal and communication skills.
• Analytical Abilities : Detail-oriented with strong analytical skills.
• Time Management : Effective at managing time and meeting deadlines.
• B2B Marketing Experience : Understanding of business-to-business marketing dynamics.
• CRM Experience : Familiarity with Salesforce or similar CRM systems.

Key Traits and Qualities

• Ability to work independently and drive results.
• Willingness to contribute new ideas and continuously improve processes.
• Skills to work effectively with diverse teams towards common goals.

This job description targets a seasoned professional capable of leveraging marketing automation tools to drive business growth and optimize campaign performance. It highlights the importance of technical proficiency, analytical thinking, and collaborative skills in a dynamic and supportive workplace setting.

Perks and Benefits

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location (Right near Union Station)
• Vacation Days increase after 2 and 5 years’ service