Senior Marketing Automation Architect – SFMC & Journeys

MCAP; Toronto; On-site; CAD 90,000 - 100,000; Full time

Job summary

MCAP seeks a Senior Manager, Marketing Automation to lead architecture, development, and optimization of enterprise email and automation on Salesforce Marketing Cloud. You will design complex journeys, advise stakeholders, and mentor the automation team to scale delivery while maintaining compliance.

You will apply AI/ML insights, drive reporting, and ensure platform health across CAN/US contexts, with a focus on CANSLAM, privacy, and regulatory adherence.

Qualifications

• 7+ years designing and optimizing email marketing and automation.
• 5+ years Salesforce Marketing Cloud experience with advanced proficiency.
• Strong coding skills in AMPscript, SQL, HTML/CSS.
• Experience aligning automation to business roadmaps and stakeholders.

Responsibilities

• Lead design, deployment, and optimization of complex automation journeys.
• Define segmentation, dynamic content, and cross-channel strategies.
• Establish automation reporting framework and insights delivery.
• Oversee testing, QA, and documentation across the automation team.
• Manage MarTech integrations, vendor relationships, and SLAs.

Skills

SFMC Expertise

Automation Studio

Journey Builder

AMPscript

SQL

HTML/CSS

APIs

Data Extensions

Data Integration

Leadership

Education

University Degree in Marketing/CS

Tools

AMPscript

SQL

HTML/CSS

APIs

Data Extensions

Job description

MCAP seeks a Senior Manager, Marketing Automation to lead architecture, development, and optimization of enterprise email and automation on Salesforce Marketing Cloud. You will design complex journeys, advise stakeholders, and mentor the automation team to scale delivery while maintaining compliance.

You will apply AI/ML insights, drive reporting, and ensure platform health across CAN/US contexts, with a focus on CANSLAM, privacy, and regulatory adherence.