Senior Manager, Value-Added Services Growth

Xplore Inc.; Prince Edward Island; On-site; CAD 90,000 - 140,000; Full time

Job summary

Xplore Inc. is seeking a Senior Manager, Value Added Services to lead revenue growth from cross-sell and upsell initiatives across the existing customer base.

You will own strategy, execution, and P&L influence, collaborating with Marketing, Data & Analytics, Product, Customer Care, and Sales to maximize attach rates and reduce churn. You will design campaigns, identify high-potential segments, and build incentive programs for frontline teams while tracking KPIs to report to senior leadership.

Qualifications

• 7+ years of experience in telecom, product management, or customer base management roles, with leadership experience.

Responsibilities

• Own the VAS attach-rate and revenue targets for the existing customer base, developing quarterly and annual growth plans.
• Design and execute cross-sell/upsell campaigns across channels (call center, email, etc.) in partnership with Marketing.
• Identify high-propensity customer segments using data and analytics, working with the Data/Insights team to build targeting models and campaign measurement.
• Build and manage incentive programs for frontline sales and care agents to drive VAS adoption.
• Monitor and report on KPIs including attach rate, ARPU lift, take-up rate, retention impact, and campaign ROI.
• Collaborate with Customer Care and Retention teams to ensure VAS offers are integrated into save/win-back conversations.
• Present performance updates and strategic recommendations to senior leadership.

Skills

Leadership experience

Analytical skills

Cross-functional collaboration

Communication & presentation

Business degree

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

Adobe Campaign

Job description

Xplore Inc. is seeking a Senior Manager, Value Added Services to lead revenue growth from cross-sell and upsell initiatives across the existing customer base.

You will own strategy, execution, and P&L influence, collaborating with Marketing, Data & Analytics, Product, Customer Care, and Sales to maximize attach rates and reduce churn. You will design campaigns, identify high-potential segments, and build incentive programs for frontline teams while tracking KPIs to report to senior leadership.