Senior Manager, Value-Added Services Growth

Xplore Inc.; Markham; On-site; CAD 90,000 - 130,000; Full time

Job summary

Xplore Inc. in Markham is seeking a Senior Manager, Value Added Services to lead the strategy and execution of cross-sell and upsell initiatives across the existing customer base.

You will own VAS attach-rate targets and collaborate with Marketing, Analytics, Product, and Sales to maximize revenue and minimize churn. You will design campaigns, identify high-propensity segments, and build incentive programs for frontline teams.

Qualifications

• 7+ years of experience in telecom, product management, or customer base management roles, with 2–3 years in a leadership capacity
• Proven track record of driving revenue growth through cross-sell/upsell to an existing customer base
• Strong analytical skills; comfortable working with customer data, segmentation, and campaign performance metrics
• Experience managing cross-functional stakeholders (Marketing, Product, Care, Sales)
• Excellent communication and presentation skills, with experience influencing senior leadership
• Bachelor's degree in Business, Marketing, or related field (MBA a plus)

Responsibilities

• Own the VAS attach-rate and revenue targets for the existing customer base, developing quarterly and annual growth plans
• Design and execute cross-sell/upsell campaigns across channels (call center, email, etc.) in partnership with Marketing
• Identify high-propensity customer segments using data and analytics, working with the Data/Insights team to build targeting models and campaign measurement
• Build and manage incentive programs for frontline sales and care agents to drive VAS adoption
• Monitor and report on KPIs including attach rate, ARPU lift, take-up rate, retention impact, and campaign ROI
• Collaborate with Customer Care and Retention teams to ensure VAS offers are integrated into save/win-back conversations
• Present performance updates and strategic recommendations to senior leadership

Skills

Leadership

Analytical skills

Stakeholder management

Communication

Education

Bachelor's degree in Business/Marketing or related field

MBA (a plus)

Tools

Salesforce

Adobe Campaign

Job description

Xplore Inc. in Markham is seeking a Senior Manager, Value Added Services to lead the strategy and execution of cross-sell and upsell initiatives across the existing customer base.

You will own VAS attach-rate targets and collaborate with Marketing, Analytics, Product, and Sales to maximize revenue and minimize churn. You will design campaigns, identify high-propensity segments, and build incentive programs for frontline teams.