Senior Manager, Value-Added Services Growth

Xplore Inc.; New Brunswick; On-site; CAD 110,000 - 150,000; Full time

Job summary

Xplore Inc. is seeking a Senior Manager, Value Added Services to drive incremental revenue by expanding VAS offerings within the existing customer base.

You will own strategy, execution, and P&L performance for cross-sell initiatives, collaborating with Marketing, Data & Analytics, Product, Customer Care, and Sales channels to maximize attach rates and minimize churn. The role requires leading multi-functional teams, designing targeted campaigns, and presenting insights to senior leadership.

Qualifications

• 7+ years in telecom, product management, or customer base management roles with leadership
• Proven track record of driving revenue growth via cross-sell/upsell to existing base
• Strong analytical skills and ability to work with customer data and campaign metrics

Responsibilities

• Own VAS attach-rate and revenue targets for existing base
• Design and execute cross-sell/upsell campaigns across channels
• Identify high-propensity segments using data and analytics
• Build and manage incentive programs for frontline agents
• Monitor and report KPIs including attach rate, ARPU lift, take-up rate, retention, ROI
• Collaborate with Care and Retention to integrate VAS into save/win-back conversations
• Present performance updates and strategic recommendations to senior leadership

Skills

Cross-functional leadership

Data analysis

Campaign design

Revenue growth

Stakeholder management

Communication

Education

Bachelor's degree in Business/Marketing

MBA (a plus)

Tools

Salesforce

Adobe Campaign

Job description

Xplore Inc. is seeking a Senior Manager, Value Added Services to drive incremental revenue by expanding VAS offerings within the existing customer base.

You will own strategy, execution, and P&L performance for cross-sell initiatives, collaborating with Marketing, Data & Analytics, Product, Customer Care, and Sales channels to maximize attach rates and minimize churn. The role requires leading multi-functional teams, designing targeted campaigns, and presenting insights to senior leadership.