Senior Manager, Social Media Strategy & Innovation, contract

RBC; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Social Media Marketing Specialist to lead innovative campaigns. This role focuses on driving social media strategies for various products and initiatives, ensuring impactful execution and measurement of success. You will collaborate closely with partners and agencies, leveraging your expertise to craft compelling social narratives and optimize performance. Join a dynamic team that values creativity and strategic thinking, and contribute to transformative marketing efforts that resonate with clients and communities alike. This is a unique opportunity to shape the future of social media marketing in a progressive environment.

Benefits

Coaching and Development Opportunities

Dynamic and Collaborative Team Environment

Challenging Work Opportunities

Qualifications

• 4+ years of social media marketing experience in campaign planning and execution.
• 7-10 years in marketing and advertising, with a strategic focus.

Responsibilities

• Craft strategic social media campaigns and collaborate with partners.
• Analyze campaign performance metrics and provide actionable insights.

Skills

Social Media Marketing

Campaign Planning

Analytical Skills

Budget Management

Communication

Strategic Thinking

Education

Bachelor's Degree in Marketing or Related Field

Job description

Job Summary

Job Description

What is the opportunity?

This role within the Social Media Team will be part of leading RBC’s social strategy and will deliver breakthrough social media marketing campaigns for a variety of RBC products and brand initiatives. You will bring a keen understanding of social media marketing, ad platforms and social media channels. You are an expert on social media creative, analytics, and measurement – with experience identifying success metrics and reporting on campaign results. You will be responsible for establishing and managing relationships with line of business leads and media planning partners developing the social media strategies, and working with our agency partners, channel vendors, and design team to ensure the campaigns are planned and executed smoothly.

*Please note this is a 13-month contract opportunity.

What will you do?

• Craft strategic social POVs to support LOBs and work with partners and agencies to bring campaigns to life
• Transform social data and social insights that can fuel creative, content & campaigns across priority platforms
• Interpret marketing briefs to identify optimal and best-in-class social media solutions to deliver on business objectives
• Establish strong working relationships with marketing to ensure social media solutions satisfy needs and expectations
• Act as a Centre of Excellence and internal expert on all things social media, helping to educate and empower partners with the most effective best practices to drive business results
• Collaborate with the design team to ensure best-in-class delivery on all social campaign assets
• Build, lead, and ensure high-impact response to test & learn approach to new social media marketing activities
• Analyze campaign performance metrics and provide insights, learnings and recommendations to improve efficiency and effectiveness of social media campaigns to drive desired business outcomes

What do you need to succeed?

Must-have:

• Social Media Marketing experience, both campaign planning and execution, over the past 4 years.
• 7-10 years marketing and advertising experience, with at least 3 years in a strategic capacity.
• Firm understanding of marketing fundamentals.
• Strategic thinker with experience managing large campaigns with numerous stakeholders.
• Analytical, detail-oriented nature with experience reporting on insights and campaign results.
• Proven experience managing large budgets and allocating dollars strategically.
• Experience as a people manager

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
  

Job Skills

Advertising, Brand Marketing, Communication, Cross Promotions, Industry Knowledge, Marketing, Marketing Activities

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Contract (Fixed Term)

Pay Type:

Salaried

Posted Date:

2025-05-06

Application Deadline:

2025-05-17

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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