Senior Manager, Media Activation

dentsu; Toronto; Hybrid; USD 68,000 - 111,000; Full time

Job summary

A leading company in advertising services is looking for a Senior Manager, Media Activation, to lead media strategy and campaign management. This hybrid role requires deep expertise in digital media, strong leadership skills, and the ability to manage client relationships effectively. The successful candidate will play a key role in ensuring media objectives are met through strategic planning and team collaboration.

Benefits

Medical, vision, and dental insurance

401k plan

Flexible paid time off

Paid parental leave

Short-term and long-term disability insurance

Qualifications

• 5+ years in digital media planning or campaign management.
• 2+ years in Sponsored Product Ad buying platforms.
• Experience managing a team.

Responsibilities

• Oversee media planning and activation strategies.
• Manage team workload and staffing requirements.
• Build relationships with clients and stakeholders.

Skills

Digital media planning

Campaign management

Team management

Client relationship management

Tools

JIRA

Salesforce Media Cloud

Programmatic DSPs

Job description

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Job Description:

This is a hybrid opportunity, open to anyone in the Grand Rapids area available to commute onsite 3 days a week.

Job Description:

This is a hybrid opportunity, open to anyone in the Grand Rapids area available to commute onsite 3 days a week.

As a Senior Manager, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management featuring multiple tactics with a special focus on Sponsored Product Ads (or "SPA") Media channel. You will develop and maintain knowledge of client businesses and ensure all client media requirements are completed promptly. You will align the right resources to meet our client needs and you will provide coaching and guidance to your direct reports and team on SPA. You will work cross functionally with all teams to support and deliver against media, client, and company objectives. You will report to the Associate Director of Media.

Responsibilities:

• Support the forecasting, media planning, and executional strategy for the retail media network.
• Oversee the Sponsored Product Ads workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
• Provide ongoing support to your team through regular feedback and weekly one-on-ones.
• Maintain an understanding of client goals and marketing objectives and translate them into digital strategies.
• Remain up to date with the media marketplace and opportunities for our clients.
• Build internal/external client and stakeholder relationships.
• Promote alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
• Identify challenges and process-related roadblocks, and overcome internally and with client
• Ensure that process documents are accurate and are kept current.
• Act as an escalation point on planning and activation best practices, process, and campaign troubleshooting on SPA
• Lead interviewing, hiring, training, and coaching of new team members.
• Work on special projects as assigned.
  
  
  

Qualifications:

• 5+ years in digital media planning, activation and/or campaign management
• 2+ years of hands-on key experience in a Sponsored Product Ad buying platform required (Criteo, Kevel, Moloco, Amazon)
• 2+ years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and paid social platforms (Meta, Pinterest, TikTok)
• Pentaleap (or other retail media platform) experience
• Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday)
• Comfortable working in a startup environment with changing workflows and priorities
• Shopper, CPG or Retail Media Network experience
• Experience managing a team
  
  
  

The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
  
  
  

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

This is a hybrid remote/in-office role.

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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