Senior Manager - Lifecycle Marketing

Mercury; Canada; Remote; CAD 177,000 - 200,000; Full time

Job summary

Join a forward-thinking company as a Senior Manager of Lifecycle Marketing, where you'll lead a talented team to revolutionize email marketing. This role focuses on building a robust lifecycle marketing program, driving user engagement, and maximizing active users. You'll collaborate with cross-functional teams to develop strategies that align with revenue goals while fostering a creative and data-driven environment. If you're passionate about making an impact in the fintech industry and have a knack for leading teams, this opportunity is perfect for you.

Benefits

Equity (stock options)

Health benefits

Flexible working hours

Qualifications

• 8+ years in lifecycle marketing, with 3+ years in team management.
• Hands-on proficiency with email marketing and strong analytical skills.

Responsibilities

• Manage a team of email marketers and set lifecycle marketing strategy.
• Collaborate with product, engineering, and sales teams for growth.

Skills

Lifecycle Marketing

Email Marketing

Data Analysis

Team Management

SQL

B2C and B2B SaaS

Education

Bachelor's Degree

Tools

Looker

Hex

Metabase

Job description

San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States

In 1978, Gary Thuerk sent the world’s first email marketing campaign to about 400 recipients, kicking off an entire industry and earning himself the title 'Father of Spam'—though he himself preferred to be known as the 'Father of Email Marketing.' While we're aiming for something a bit more charming than unsolicited messages to unsuspecting inboxes, we are looking for a Senior Manager of Lifecycle Marketing to carry on Gary’s legacy—with less controversy and way more creativity! At Mercury, we’re on a mission to turn email marketing into an art form, one irresistible click at a time.

As a Senior Manager, Lifecycle Marketing, and part of the larger Growth Marketing team, you will be responsible for building our lifecycle marketing program (almost) from scratch. You will lead a talented team of email marketers and work closely with product, engineering, data science, sales, and relationship management to achieve goals in user onboarding, activation, upsell, engagement, and churn prevention, maximizing the number of active Mercury users while bringing Mercury’s accounts and financial products to an increasing number of companies worldwide.

Responsibilities:

• Manage and develop a team of email/lifecycle marketers (currently a team of two, with 2+ open headcount in 2025) and agencies.
• Set the strategy across all areas of lifecycle marketing (email, push, SMS, in-app, direct mail), with the ability to be hands on when needed.
• Champion a work environment where your team feels comfortable with taking calculated risks, continuously experiment, iterate, and execute with urgency.
• Be extremely data driven and an expert at defining, setting, and reporting on full-funnel KPIs (working with the Data Science and finance teams).
• Develop strong relationships with product, engineering, data science, and sales teams to collaborate on growth strategy and product adoption across the company.
• Be an important voice of the Growth Marketing team, understanding how to hit revenue goals while staying true to the brand and putting the customer first.
• Make strong, principled decisions and influence a broad cross-functional group to execute.

Qualifications:

• 8+ years of experience in lifecycle marketing, with at least 3+ years hiring and developing people.
• Hands-on proficiency with email as a channel. At Mercury, we expect managers to step in as ICs when needed and to be able to produce senior-level IC work.
• Excellent technical and analytical skills with experience using tools like Looker, Hex, Metabase, or similar. Hands-on familiarity with SQL is a strong plus.
• Combined B2C and B2B SaaS experience is a strong plus. The ideal candidate has built and managed a lifecycle marketing program for both “consumer” and “enterprise”.

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Salary Ranges:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $187,700 - $234,600.
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $168,900 - $211,100.
• Canadian employees (any location): 177,400 - 199,500.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column NA, and Evolve Bank & Trust, Members FDIC.