Senior Manager, Digital Marketing Analytics

President’s Choice Bank; Old Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking organization as a Senior Manager in Digital Marketing Analytics, where your analytical expertise will shape the future of customer acquisition for credit and deposit products. This role offers the opportunity to collaborate with marketing and product teams to drive strategic changes that enhance the digital journey. With a focus on insights and analytics, you will lead initiatives that improve targeting and conversion rates. This innovative firm values diversity and encourages applications from all backgrounds, fostering an environment where creativity and vision thrive. If you're ready to make a significant impact, this is the perfect opportunity for you.

Qualifications

• 7-10 years experience in marketing analytics with a focus on digital acquisition.
• Experience in management consulting and customer analytics is essential.

Responsibilities

• Provide analytics support to enhance digital acquisition strategies.
• Develop strategies for personalized customer journeys on the website.

Skills

Customer Analytics

Digital Marketing Strategy

Analytical Skills

Stakeholder Management

Time Management

Storytelling

Education

Post-secondary education in Marketing

Post-secondary education in Business

Post-secondary education in Mathematics

Tools

Adobe Analytics

Google Analytics

SQL

Excel

Job description

Senior Manager, Digital Marketing Analytics

Apply locations: 500 Lake Shore Blvd W, Toronto, ON

Time type: Full time

Posted on: Posted 2 Days Ago

Time left to apply: End Date: January 31, 2025 (25 days left to apply)

Job requisition id: R2000484539

Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

Hybrid Model: This role requires being in the office 4 days a week with flexible working hours at our Bathurst/Lakeshore location.

The Senior Manager, Digital Marketing Analytics is an analytical leader, responsible for building marketing analytics and growth insights capabilities to enhance the digital acquisition journey for credit and deposit products. This role will partner closely with our Marketing/Product teams and Agency/Platform partners to recommend and action strategic changes that will increase application targeting and conversion.

What You'll Do

1. Acquisition Strategy & Planning (50%): Provide analytics and strategic support to digital marketing and product teams that will drive quality customer acquisition and help define tactics for the digital acquisition strategy.
2. Customer Insights & Analytics (30%): Distil key customer or product-specific acquisition insights into actionable next steps to drive better or more efficient business goals.
3. Website (20%): Develop and implement a strategy for the public site to create a personalized and relevant journey that effectively moves customers through the funnel and drives quality conversions.

What You Bring

• 7-10 years overall experience with a post-secondary education in Marketing, Business or Mathematics (experience in Financial Services or Product Management is required).
• 5+ years experience in management consulting, customer analytics, marketing intelligence with strong business acumen.
• 3-5 years as a power user/administrator for Adobe Analytics or Google Analytics (360 or GA4).
• 3-5 years of experience implementing digital analytics tracking solutions for web and/or mobile.
• In-depth knowledge of key media channels and platforms.
• 2+ years working with media teams on pixel implementation/management and tag management systems.
• 2+ years SEO proficiency and website strategy/user journey development.
• Strong time management, collaboration, and stakeholder management skills.
• Clear communicator and adept at storytelling.
• Experience leading, building and developing high performing teams.
• Analytical skills – Able to use SQL and Excel to pull and analyze data.

Come and join a winning team who demonstrates innovation, energy, creativity, and vision. We recognize the importance of a diverse workforce and encourage applications from diverse backgrounds. Accommodation is available upon request for applicants and colleagues with disabilities.

Number of Openings: 1

PC Financial recognizes Canada's diversity as a source of national pride and strength.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.