Senior Manager, Digital & Marketing

Amaalaska; Vancouver; On-site; CAD 155,000 - 196,000; Full time

Job summary

BC Hydro is seeking a Senior Manager, Digital & Marketing to enhance customer engagement through innovative marketing strategies. This senior role will lead a large team, overseeing brand management, digital planning, and communications across multiple platforms, all while aligning with BC Hydro's mission to provide clean energy. Join a leading employer recognized for commitment to diversity and a meaningful workplace culture.

Benefits

Comprehensive benefits package

A minimum of 15 paid vacation days

Lifetime pension

Flexible work model

Training and development courses

Qualifications

• A minimum of 10 years of marketing experience including strategic planning.
• Demonstrated experience in managing marketing teams and increasing engagement.
• Solid understanding of digital UX and customer marketing strategies.

Responsibilities

• Develop and implement BC Hydro’s marketing communications strategy across all channels.
• Lead and manage the marketing team and budget effectively.
• Build strong peer relationships across departments to enhance brand visibility.

Skills

Strategic Planning

Digital Marketing

Team Management

Brand Strategy

Marketing Communications

Education

University degree in Marketing, Communications, or Commerce

MBA (preferred)

Job description

Source: BC Hydro
Job Title: Senior Manager, Digital & Marketing

Job Location: Vancouver, British Columbia, Canada

Annual Salary: $ 155,000.00 - 196,000.00

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Powered by water... and by people like you

Providing clean electricity to 4 million customers takes a diverse workforce and that’s where you come in. We need your talent to help us build major projects to meet growing demand. To help our customers find clean energy solutions for their homes and businesses and to be ready to respond during storms and outages to keep our system reliable.

Working for BC Hydro is meaningful. And now, the stakes have been raised as we work towards a solution to climate change while safely providing clean, affordable electricity to our customers.

We offer a healthy work life balance, training opportunities and career progression. We're proud to be ranked as one of B.C.'s Top Employers and one of Canada's Best Diversity Employers. Join us as we build an even cleaner B.C.

JOB DESCRIPTION

Duties:

Combine seasoned strategic thinking, business acumen, and a visionary approach to marketing strategy to deepen customer engagement. Define, develop, execute, and direct BC Hydro’s marketing communications vision and strategy across all channels—including social media, digital, TV, radio, and print. Lead marketing and digital planning, corporate research, services, budgeting, and teams with a forward-thinking perspective.

Oversee the team managing BC Hydro’s largest customer and brand touchpoints, including websites, email, social media, and in-person activations at key events throughout the year. This position supervises 60 team members, several contractors, and five direct reports while managing an substantial budget. The team includes Integrated Marketing, Digital, Brand, Community/Education Programs, and Corporate Research functions.

Job specific accountabilities include:

* Oversee the development, enhancement and maintenance of the BC Hydro brand and its related sub-brand.

* Develop an overarching integrated communications marketing plan for BC Hydro.

* Lead the development of brand building strategies for the BC Hydro andPowerSmart brands.

* Develop and implement an integrated communications marketing calendar that is 24/7/365 which includes both paid and owned strategies and tactics.

* Develop and implement integrated communications marketing strategies and build direct marketing channels and plans to reach our existing customers for products and services.

* Partner with the Energy Management and Innovation team to deliver on the BC Hydro and Power Smart’s brand

awareness and business targets.

* Oversee and direct strategic, integrated brand advertising and marketing communications campaigns across all channels with a focus on increasing digital marketing component.

* Oversees the corporate research function including digital analytics that collects and analyzes market and brand insights to determine market opportunities, requirements and results.

* Responsible for strategic stewardship of the BC Hydro major brand touchpoints.

* Provide strategic advice to other business groups in the areas of social media, digital communications, advertising and brand strategy.

* Manage brand consistency – setting strategy, guidelines and clear process and structure to ensure employees, partners and external stakeholders properly represent the BC Hydro brand.

* Monitor external brand and communications trends to ensure emerging opportunities are capitalized on.

* Manage and oversee the resources and budgets of the marketing unit.

* Repatriate, where possible, services currently contracted out to be delivered in-house.

* Represent BC Hydro in supplier negotiations and external partner relationships.

* Build and enhance BC Hydro’s brand and reputation with employees, stakeholders, government and communities.

* Influence organizational strategy and decision making with senior management as it relates to BC Hydro’s brands, social media and digital strategy.

* Build strong peer to peer working relationships across the organization in the areas of: research, customer care, public relations, outreach and external partners to negotiate outcomes to build the BC Hydro brand.

* Demonstrate BC Hydro’s core values and be the steward of the BC Hydro brand both internally and externally.

* Develop and direct the implementation of metrics to measure the success of integrated campaigns and brand overall.

* Provide strategic and tactical advice to support a consistent and appropriate social media experience for internal and external users.

* Build a strong, cohesive, multidisciplinary team.

* Enhance collaboration across the department and with other areas of the company.

* Promote employee development at an individual and organizational level through established clear expectations, regular and constructive feedback.

* Mentor and lead by example to ensure all team members demonstrate the BC Hydro values and deliver superior guidance and solutions to internal clients and external partners.

* Ensure the team understands how their work contributes to the broader needs of the business and delivers results that are aligned with strategy, customer needs and BC Hydro’s overall business needs.

Qualifications:

The successful candidate will have:

* A university degree in a related discipline (Marketing, Communications, Commerce, et al.). MBA is preferred.

* Ability to articulate a vision for a strategy to continue to amplify and leverage the brand.

* A minimum of 10 years of consistent, day-to-day marketing experience including strategic planning, paid advertising and digital marketing. Experience in procuring, managing and directing advertising agencies is also required.

* Demonstrated background in managing teams, increasing engagement and developing leaders.

* Demonstrated experience leveraging data to inform strategy and tactical changes

* Solid understanding and demonstrated ability of implementing digital UX and customer marketing strategies.

* Strong background in corporate research and insights.

* Demonstrated experience in managing marketing and digital contractors on a day-to-day basis.

* Background in brand strategy, implementation and management.

* Demonstrated experience and ability in planning, implementing and maintaining strategic communications marketing plans.

* Demonstrated experience and ability in leading end-to-end customer experience across multiple digital channels and touch points and works to improve them.

* Demonstrated experience and ability in developing strategy which integrates data and insights from this group into the organization.

* Demonstrated experience and ability in evaluating emerging technologies and providing thought leadership and

recommendations to the Communications team.

ADDITIONAL INFORMATION

- A comprehensive benefits package

- A minimum of 15 paid vacation days

- A lifetime pension

- Flexible work model, depending on your role type

- Training and development courses

For more information on the benefits we offer, visit bchydro.com/benefits.

What else you should know

* Shortlisted applicants will be required to complete an online leadership assessment as part of the interview process.

* Member of the On-Call Public Affairs Response Team. Serve as the primary point of contact for media, social media, incidents, and crisis communications during off-hours, on a rotating basis every five weeks.

Vancouver, British Columbia, Canada, V6B 5R3

How to Apply

Interested candidates should submit their applications online at https://app.bchydro.com/careers/current_opp.html by May 23, 2025.

Click here to access the job posting or visit the BC Hydro “Current Opportunities” Careers page to view and apply for jobs.

You must use a supported browser, such as Firefox, Internet Explorer, Google Chrome or Safari. Your pop up blocker will also need to be disabled for the BC Hydro Careers site.

On the BC Hydro Careers site, click on the Apply button in order to complete the steps to apply for this job. Please be sure to update your Candidate Profile with your current resume and include copies of your certifications, if applicable.

We're always looking for exceptional people to bring new ideas, fresh thinking and the motivation to help shape the electricity system in B.C. It's an exciting time to be a part of our team as we invest in our system and prepare to meet the challenges of tomorrow.

Our values guide our work. Want to join us?

We are safe.

We are here for our customers.

We are one team.

We include everyone.

We act with integrity and respect.

We are forward thinking.

BC Hydro is an equal opportunity employer.

We include everyone. We welcome applications from anyone, including members of visible minorities, women, Indigenous peoples, persons with disabilities, persons of minority sexual orientations and gender identities, and others with the skills and knowledge to productively engage with diverse communities.

We are also happy to provide reasonable accommodations throughout the selection process and while working at BC Hydro. If you require support applying online because you are a person with a disability, please contact us at [e-mail]

Flexible work model role definitions

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Our four role types identify the degree of flexibility an employee could have to work from home based on the type of work they do. The flexibility for an individual job is up to the manager for each position and the operational requirements. Employees also have the right to work full-time from the office if they prefer. All of our roles require at least some in-person time.

IBEW/Field – No option to work from home

Resident – Works primarily (4+ days per week) in the office.

Hybrid – May be able to work from home up to 3 days per week.

Remote – Works from home 4+ days per week