Senior Manager, Customer Insights & Personalization

Aritzia; Vancouver; On-site; CAD 100,000 - 300,000; Full time

Benefits offered by this job

Product Discount

Baby Leave Program

A-OK Commissary & Cafe

The SET

Aritzia Virtual Wellness

Aspirational Workplace

Amenities

Extras

Job summary

Aritzia is seeking a Manager/Sr. Manager, Customer Insights to translate customer data into actionable strategies and playbooks that optimize targeting, personalization, and performance.

You will partner with Marketing, Digital, and Executives to answer critical business questions and shape segmentation across key moments. You will lead initiatives to identify opportunities, define success metrics, and ensure we track the right behaviors that improve funnel performance and long-term customer

Qualifications

• Strong business acumen, with the ability to translate customer data and analytics into clear opportunities and measurable outcomes.
• Experience leveraging insights and segmentation to inform business decisions and growth.
• Strong storytelling, translating insights into actionable recommendations for senior leaders.
• Translating customer data into compelling performance narratives explaining drivers and trends.
• Collaborating with cross-functional partners to move from insight to action.
• Experience using AI and emerging capabilities to improve decision-making and productivity.

Responsibilities

• Own segmentation strategies for key campaigns and seasonal moments, partnering with Marketing to optimize ROI.
• Integrate into planning checkpoints, developing briefs and sharing insights for effective execution.
• Define success by identifying what should be measured and focusing on meaningful metrics and behaviors.
• Analyze customer behavior, performance trends, and tactics to inform strategy and outcomes.
• Define business requirements and data models to power personalization and future roadmap initiatives.

Skills

Customer insights

Segmentation

Data storytelling

Cross-functional collaboration

AI capabilities

Marketing partnerships

Performance analytics

Job description

Aritzia is seeking a Manager/Sr. Manager, Customer Insights to translate customer data into actionable strategies and playbooks that optimize targeting, personalization, and performance.

You will partner with Marketing, Digital, and Executives to answer critical business questions and shape segmentation across key moments. You will lead initiatives to identify opportunities, define success metrics, and ensure we track the right behaviors that improve funnel performance and long-term customer