Digital - Manager/Senior Manager, Customer Insights

Aritzia; Vancouver; On-site; CAD 100,000 - 300,000; Full time

Benefits offered by this job

Product Discount

Baby Leave Program

A-OK Commissary & Cafe

The SET

Aritzia Virtual Wellness

Aspirational Workplace

Amenities

Extras

Job summary

Aritzia is seeking a Manager/Sr. Manager, Customer Insights to translate customer data into actionable strategies and playbooks that optimize targeting, personalization, and performance.

You will partner with Marketing, Digital, and Executives to answer critical business questions and shape segmentation across key moments. You will lead initiatives to identify opportunities, define success metrics, and ensure we track the right behaviors that improve funnel performance and long-term customer

Qualifications

• Strong business acumen, with the ability to translate customer data and analytics into clear opportunities and measurable outcomes.
• Experience leveraging insights and segmentation to inform business decisions and growth.
• Strong storytelling, translating insights into actionable recommendations for senior leaders.
• Translating customer data into compelling performance narratives explaining drivers and trends.
• Collaborating with cross-functional partners to move from insight to action.
• Experience using AI and emerging capabilities to improve decision-making and productivity.

Responsibilities

• Own segmentation strategies for key campaigns and seasonal moments, partnering with Marketing to optimize ROI.
• Integrate into planning checkpoints, developing briefs and sharing insights for effective execution.
• Define success by identifying what should be measured and focusing on meaningful metrics and behaviors.
• Analyze customer behavior, performance trends, and tactics to inform strategy and outcomes.
• Define business requirements and data models to power personalization and future roadmap initiatives.

Skills

Customer insights

Segmentation

Data storytelling

Cross-functional collaboration

AI capabilities

Marketing partnerships

Performance analytics

Job description

THE BUSINESS

We are Everyday Luxury™. It's what we do and how we do it — together. It's working alongside world-class talent in pursuit of world-class results. It's maximizing your potential in a high-performance culture. It's knowing that wherever you are, you belong. It's elevating your world — and the world of those who love and will love Aritzia. It's You. And an endless runway of opportunity. With a Global Support Campus in Vancouver and additional Support Office hubs in major cities across North America — including Toronto, New York, Los Angeles and Seattle — our workplace network is strategically designed to support our People and serve our Clients a frictionless experience. So, you can do what you do best — with us.

THE TEAM

The mission of the Customer Department is to deeply understand our customers, create programs and enablers to activate customer value, and advocate for the customer across our channels.

THE OPPORTUNITY

Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for defining how we operationalize Customer Insights at scale. As our data platform capabilities expand, this role will translate internal and external data into actionable strategies and playbooks that optimize targeting, customer behaviors, personalization, and performance across key moments like sales events and lifecycle touchpoints. You will partner closely with Marketing, Digital, and Executive stakeholders to answer critical business questions and shape segmentation strategies, leveraging customer data to explain business performance and uncover the behaviours driving results. You will proactively identify customer opportunities, establish clear measures of success, and ensure we are tracking the right metrics and behaviors that improve funnel performance and long-term customer value. With the skills you gain in this role, the opportunities are endless — from a rewarding career in Customer to continued growth and development with Aritzia.

THE ROLE

As the Manager/Sr. Manager, Customer Insights you will lead the team to:

• Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI.
• Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution.
• Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance.
• Analyze customer behavior, performance trends, and tactics over time, translating data into meaningful insights that inform strategy and improve outcomes.
• Define business requirements, ensuring the right data models and attributes are in place to power personalization and future roadmap initiatives.
• Leverage customer research, data, and feedback (e.g., surveys) to inform strategies and ensure insights are grounded in the voice of the customer.
• Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience.

THE QUALIFICATIONS

Proven skills, certifications, education and/or experience in:

• Strong business acumen, with the ability to translate customer data and analytics into clear business opportunities, strategies, and measurable outcomes.
• Deep experience leveraging customer insights, segmentation, and performance data to inform business decisions and identify opportunities to drive customer and commercial performance.
• Strong business storytelling, translating complex insights into clear, actionable recommendations for senior leaders and cross-functional partners.
• Translating customer data and insights into compelling business performance narratives that explain key drivers, trends, and opportunities.
• Effectively connecting business needs with data and technical capabilities, partnering cross-functionally to move from insight to action.
• Leveraging AI and emerging capabilities to improve decision-making, productivity, and business effectiveness.
• Thriving in a fast-paced, high-growth environment, with the ability to build new capabilities and ways of working from the ground up.
• A commitment to learn and apply Aritzia's Values and Business and People Leadership principles.
• The ability to collaborate fluently with cross-functional partners.
• A commitment to quality and investing in results that add value to the business.

THE COMPENSATION

At Aritzia, we provide market-leading compensation packages designed to reward impact through our pay-for-performance philosophy. The range for roles at this level is $100,000-$300,000 per year. Total compensation may include base, bonus and/or equity depending on the role, which has the potential to be greater than this range. With comprehensive benefits, aspirational workspaces, and elevated perks and experiences — we provide it all.

THE PERKS

Some of the industry-leading benefits you will receive working at Aritzia:

• Product Discount — Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
• Baby Leave Program — We provide up to 16 weeks of paid time to support you and your growing family.
• A-OK Commissary & Cafe — Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and cafe is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
• The SET — Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes and optional personal training. Open 7 days a week, it works out well.
• Aritzia Virtual Wellness — Because your health, happiness and safety matter, we provide 24/7 resources to support you in your wellbeing goals, whether they’re physical, mental, social or financial.
• Aspirational Workplace — Our offices are specially designed to be spaces of creativity, productivity and inspiration. They’re also dog friendly. Woof.
• Amenities — Additional amenities include a private parent’s room, shower facilities with elevated complementary conveniences, bike rooms and more.
• The Extras — We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

ARITZIA

Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic. Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team. We’re committed to making your experience positive and transparent. Please note, our recruiters will only contact you using an @aritzia.com email address. If you receive recruitment-related messages from other domains, please disregard them.

Everyday Luxury. To Elevate Your World.™ We are Everyday Luxury. It’s what we do and how we do it — together. It’s working alongside world-class talent in pursuit of world-class results. It’s maximizing your potential in a high-performance culture. It’s knowing that wherever you are, you belong. It’s elevating your world — and the world of those who love and will love Aritzia. It’s You. And an endless runway of opportunity. Join us to elevate your world. Curious to learn more? What we do Who we are Sustainability Community Giving We’re committed to making your experience positive and transparent. Please note, our recruiters will only contact you using an @aritzia.com email address. If you receive recruitment-related messages from other domains, please disregard them.