Senior Manager, Content & Product Marketing — SaaS Growth

Alloy; Vancouver; On-site; CAD 90,000 - 170,000; Full time

Job summary

Alloy is seeking a Senior Marketing Manager to shape content and product marketing, including positioning, messaging, and customer proof for AI Agents. You will collaborate with the VP of Marketing on strategy and hands-on execution, shaping assets and campaigns while driving organic LinkedIn and YouTube presence.

You will craft compelling case studies, ROI stories, and nurture campaigns, with accountability for content quality, relevance, and results across channels.

Qualifications

• 8+ years in marketing with depth in product marketing and/or content marketing and creation.
• Experience writing content that converts for case studies, sales content, product positioning, or campaigns.
• B2B SaaS experience required; CPG/consumer goods experience is a plus.

Responsibilities

• Develop product positioning, messaging, and competitive narratives for Alloy’s product and AI Agents.
• Generate customer proof: case studies, quotes, and ROI stories mapped to buyer personas.
• Own SEO/AEO content strategy with collaboration from Performance Marketer.
• Drive content library refreshes across blogs, guides, webinars, and more on a 3–6 month cadence.
• Lead Organic social content for LinkedIn and YouTube, including scripts and captions.
• Create email nurture sequences and SDR outreach copy.
• Produce sales enablement assets: one-pagers, talk tracks, and persona-specific content.
• Oversee campaign creative: ad copy, landing pages, and concept development.

Skills

Content marketing

Product marketing

B2B SaaS

Campaign copywriting

Organic social

Tools

Claude

Job description

Alloy is seeking a Senior Marketing Manager to shape content and product marketing, including positioning, messaging, and customer proof for AI Agents. You will collaborate with the VP of Marketing on strategy and hands-on execution, shaping assets and campaigns while driving organic LinkedIn and YouTube presence.

You will craft compelling case studies, ROI stories, and nurture campaigns, with accountability for content quality, relevance, and results across channels.