Senior Manager, Content & Creative

Trail Appliances BC; Richmond; Hybrid; CAD 90,000 - 117,000; Full time

Job summary

Trail Appliances, a leading appliance retailer in BC, is seeking a Senior Manager of Content & Creative to elevate brand storytelling and creative initiatives. The ideal candidate will inspire a team to generate impactful content, drive customer interactions, and blend creativity with performance marketing in a hybrid work environment.

Benefits

Extended Health Benefits

Merit Performance

Generous employee discounts

Gym membership discount

Professional Development Programs

Employee Recognition Program

Company events

Corporate Volunteer Program

Qualifications

• 8+ years leading fast-paced teams blending artistry with ROI.
• Experience in retail, e-commerce, or lifestyle brands preferable.
• Fluency in blending storytelling with performance marketing.

Responsibilities

• Collaborate with marketing to create impactful content.
• Lead a team to craft innovative campaigns.
• Transform technical jargon into engaging content.

Skills

Creativity

Collaboration

Storytelling

Performance Marketing

Technical Proficiency

Tools

Adobe Creative Suite

Figma

CMS Platforms

Job description

Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!

Our core values:

Integrity – We do what’s right, even when no one is looking.

Improvement – We do it well. Then we do it better.

Caring – We put ourselves in others’ shoes.

Authenticity – We like people, not pretense.

Determination – We kick down walls.

We have everything we need to inspire our customers. Except you.

At Trail Appliances, we don’t just sell appliances—we inspire possibilities. As one of BC’s Most Loved brands, we’re rooted in authenticity and driven by innovation. We turn kitchens into culinary stages, laundry rooms into efficiency hubs, and outdoor spaces into canvases for life’s messy, beautiful moments. Our team thrives on collaboration, curiosity, and the courage to reimagine what’s possible to empower British Columbians to make their everyday life better.

You'll be the conductor of Trail’s creative symphony, orchestrating creative and content initiatives that don’t just sell appliances but celebrate the stories appliances enable. From UX/UI wizardry to viral-worthy videos, you’ll shape how British Columbians experience our brand—blending data-informed strategy with heart-led storytelling that draws from our heritage as a BC family-owned business that’s 50 years young.

As the Senior Manager, Content & Creative, you are a

Creative Visionary

• Collaborate with the Marketing team and beyond to create impactful content & creative assets that improve customer acquisition, retention, and experiences in our showrooms, Outlet Centres, and online.
• Lead a team of designers, writers, and freelancers to craft campaigns that make specs sing and dishwashers dance. Think: “24-hour cycle delay? Even appliances procrastinate.”
• Transform technical jargon into craveable content (e.g., “This fridge isn’t just smart— it’s basically a sous chef with Wi-Fi”).
• Supercharge our Content, Creative & social media strategies to deepen our connection with our customers, excite our teams, and add value to our community.

Brand Alchemist

• Balance brand rigor with creative rebellion. Push boundaries while staying true to our Easy, Expert, Empowering, Enjoyable pillars.
• Audit in-store and online touchpoints like a detective—hunting for friction and replacing it with “Why didn’t I think of that?” moments.

Innovation Architect

• Treat data as your muse: A/B test taglines, geek out on engagement metrics, and pivot campaigns faster than a steam oven reheats pizza.
• Partner with our Sales Divisions to turn customer insights into campaigns that feel like inside jokes (e.g., “We’ve got ranges that’ll make your in-laws jealous”).

Team Catalyst

• Foster a “no bad ideas” culture where designers sketch on napkins and copywriters debate puns over coffee to achieve best-in-class execution within tight timelines.
• Build a freelance network that’s as passionate about Trail’s mission as they are about pixel-perfect deliverables.

To be successful in this role, you should be

• A Creative Firestarter: 8+ years leading fast-paced teams that blend artistry with ROI. Your portfolio includes work that made clients laugh, cry, or text “OMG, we need this!”
• A Cross-Functional Collaborator: You thrive in the creative/operational tango. You know how to manage designers and creatives by providing thoughtful, effective, and timely feedback. You have a lot of experience partnering with campaigns or freelancers to deliver impactful results.
• A Customer Champion: Creating connections with people through creative is your jam.
• Technically Proficient: Mastery of Adobe Creative Suite, Figma, and CMS platforms like Storyblok, Builder.io. Bonus points for motion graphics, video editing, or animation skills.
• A Storytelling Sorcerer: You know how to make a dishwasher’s quiet mode sound like a spa day (“Finally, peace and a spotless wine glass”).
• An Advocate of Trail Values in Action: You live for authenticity, sweat the details with integrity, and believe “caring” means pushing your team to shine.

The experience we like to see

• Retail, e-commerce, or lifestyle brands ideally in an agency environment where creativity drove conversion.
• Fluency in blending brand storytelling with performance marketing.
• A knack for mentoring creatives without dimming their spark.
• Passion for appliances (or at least a willingness to geek out over induction cooktops).

Work Environment

• We celebrate creators, quirks, and the quiet power of a perfectly timed joke. Bring your whole self, we’ll handle the coffee.
• Hybrid working environment
• Occasional travel to Kelowna or Vancouver Island

Why Join Trail?

• Extended Health Benefits
• Merit Performance
• Generous employee discounts
• Gym membership discount
• Professional Development Programs
• Employee Recognition Program
• Company events
• Corporate Volunteer Program

Additional Information

If you’re itching to lead a team that turns specs into stories and pixels into passion—while partnering with the best in the biz—let’s create something unforgettable.

Salary: $90,000 - $117,000 a year. Includes up to $7,000 bonus.

We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?