Senior Manager, Brand

CCM Hockey; Montreal (administrative region); On-site; CAD 95,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonus program

Group insurance benefits (medical, etc

Retirement plan with employer matching

3 weeks of vacation per year

Discounted CCM products

Free gym at head office

Social events throughout the year

Job summary

CCM Hockey in Montreal is seeking a Senior Brand Manager to lead CCM's global brand strategy and ensure a consistent, engaging message across consumer touchpoints.

You will translate business objectives into marketing programs, collaborate with content, social, and media teams, and drive growth while promoting the CCM culture.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8-12 years of progressive marketing experience with a focus on brand marketing, integrated marketing, content strategy, or consumer engagement.
• Deep understanding of brand strategy, consumer marketing, and integrated communications.
• Expertise in content development, social media strategy, creator marketing, and digital engagement.
• Strong knowledge of media planning, performance measurement, and consumer journey optimization.
• Experience utilizing consumer research and analytics to inform decision-making.
• Strong understanding of product marketing and go-to-market planning.
• Ability to balance creativity with commercial and business objectives.
• Data-driven mindset with a focus on continuous improvement and measurable results.
• Experience leading multi-channel marketing initiatives within consumer, sporting goods, apparel, lifestyle, or performance brands.
• Integrated marketing team leadership driving business results while promoting team and individual development.
• Demonstrated success developing and executing integrated brand campaigns across content, social, communications, and media channels.
• Experience managing agency partners, creators, influencers, and external vendors.
• Bilingual (English & French) is preferred.
• Global or multi-market marketing experience preferred.
• Experience working within a fast-paced, matrixed organization with multiple stakeholder groups.
• Sporting Goods industry experience an asset.
• Travelling (Approx. 15-20%) involved during key time periods to cover content creation and shoots along with key GTM/Business meetings

Responsibilities

• Lead the development and execution of CCM's global brand strategy across all consumer touchpoints.
• Drive content, social media, communications, and digital media to strengthen brand equity and deepen engagement.
• Develop seasonal marketing concepts and product storytelling frameworks.
• Oversee integrated communications and media strategies to deliver measurable business results.
• Generate actionable brand insights to inform strategy, product development, and marketing effectiveness.
• Champion a consumer-centric culture and collaborate with cross-functional teams to meet business objectives.

Skills

Brand strategy

Content strategy

Social media

Integrated marketing

Team leadership

Analytics

Go-to-market

English & French

Education

Bachelor's degree in Marketing

Job description

CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!

Authenticity: Standing up for who you are, doing what you mean and what you believe in.

Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.

Teamwork: A team that works together always beats a team of highly skilled individual players.

Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.

The Senior Brand Manager is responsible for leading the development and execution of CCM Hockey's global brand strategy, ensuring all consumer touchpoints deliver a consistent, compelling, and differentiated brand message. This role drives the integration of consumer insights to inform content, social media, communications, and digital media to strengthen brand equity, deepen consumer engagement, and accelerate business growth. As a key member of the global marketing team, the Brand Sr Manager translates business objectives into impactful marketing programs that connect authentically with hockey players, fans, and culture around the world.

Key Responsibilities

• Brand Creative - Lead the development and execution of CCM's global content strategy, ensuring all content supports brand objectives, seasonal priorities, and key business initiatives.
• Social Media - Lead CCM's global social media strategy and execution, building meaningful consumer engagement while growing brand relevance and reach.
• Go-To Market Leadership - Lead the strategic development of seasonal marketing concepts and product storytelling frameworks that connect innovation, performance, and hockey culture.
• Communications - Lead the development and execution of integrated communications strategies that maximize earned media visibility and strengthen CCM's reputation across the hockey ecosystem.
• Media - Lead the development of integrated media strategies that effectively move consumers through the funnel and deliver measurable business results.
• Brand Insights - Champion a consumer-centric culture by generating actionable insights that inform brand strategy, product development, and marketing effectiveness.

NB : A more detailed description will be shared with the candidates selected for an interview.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8-12 years of progressive marketing experience with a focus on brand marketing, integrated marketing, content strategy, or consumer engagement.
• Deep understanding of brand strategy, consumer marketing, and integrated communications.
• Expertise in content development, social media strategy, creator marketing, and digital engagement.
• Strong knowledge of media planning, performance measurement, and consumer journey optimization.
• Experience utilizing consumer research and analytics to inform decision-making.
• Strong understanding of product marketing and go-to-market planning.
• Ability to balance creativity with commercial and business objectives.
• Data-driven mindset with a focus on continuous improvement and measurable results.
• Experience leading multi-channel marketing initiatives within consumer, sporting goods, apparel, lifestyle, or performance brands.
• Integrated marketing team leadership driving business results while promoting team and individual development.
• Demonstrated success developing and executing integrated brand campaigns across content, social, communications, and media channels.
• Experience managing agency partners, creators, influencers, and external vendors.
• Bilingual (English & French) is preferred.
• Global or multi-market marketing experience preferred.
• Experience working within a fast-paced, matrixed organization with multiple stakeholder groups.
• Sporting Goods industry experience an asset.
• Travelling (Approx. 15-20%) involved during key time periods to cover content creation and shoots along with key GTM/Business meetings

WHY JOIN THE CCM TEAM?

• Competitive salaries, including a performance-based bonus program.
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
• Group retirement pension plan with employer matching (up to 5% of base salary).
• 3 weeks of vacation per year prorated as of your start date.
• Discounted prices on CCM products.
• Free gym at the head office.
• Fun social events throughout the year.

At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.

• Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.