Senior Living Sales Director

Sunrise Senior Living; Beaconsfield; Hybrid; CAD 37,000 - 54,000; Full time

Job summary

Sunrise Senior Living in Canada seeks a Director of Sales to guide the community’s marketing and sales strategy, driving occupancy and revenue growth. You will build referral networks, manage CRM-based prospect movement, and coordinate with the Executive Director on weekly strategy.

The role requires strong leadership, relationship-building, and a flexible schedule to meet residents’ needs. Responsibilities include overseeing move-in processes, maintaining regulatory compliance, and leading the

Qualifications

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.
• Independent, goal-driven mindset.
• Flexibility for evenings and weekends.

Responsibilities

• Lead Sales Strategy: analyze local market trends and create dynamic Sales & Marketing Plans.
• Drive Revenue & Growth: meet or exceed occupancy and revenue targets using pricing, services, and inventory strategies.
• External Business Development: deliver professional presentations to referral partners and strengthen community partnerships.
• Oversee Move-In Experience: coordinate resident assessments and paperwork, ensure regulatory compliance.
• Financial & Team Leadership: manage sales budget and coach community teams on sales accountability.

Skills

CRM proficiency

Microsoft Office

Negotiation

Relationship-building

Sales leadership

Job description

About Sunrise Senior Living

Sunrise Senior Living provides resident-centered care while supporting team member growth across Canada.

As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth.

What You’ll Do:

Lead Sales Strategy

• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports

Drive Revenue & Growth

• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly

External Business Development

• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census

Oversee Move-In Experience

• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions

Financial & Team Leadership

• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

What We’re Looking For:

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector – Help Families Find the Right Community for Their Loved Ones Senior Living Sales Counselor | Senior Living Advisor | Community Sales

Pay Range: 27.00 - 39.15

Employment Information

This position is subject to applicable provincial employment standards.

Equal Opportunity Employer Sunrise Senior Living is committed to providing equal employment opportunities across Canada.

At Sunrise Senior Living, we are united by a mission to champion quality of life for all seniors, and we believe we shine brightest when we support one another and those we serve.

Explore opportunities at Sunrise and take the first step toward a fulfilling career where your work makes a meaningful difference.