Community Relations Manager - Verve Evergreen Retirement Community

Verve Senior Living; Mississauga; On-site; CAD 70,000 - 100,000; Full time

Job summary

Verve Senior Living in Mississauga seeks a Community Relations Manager to grow occupancy and strengthen ties with families and referral sources. You will lead marketing initiatives, coordinate pre-move-in processes, and partner with internal teams to deliver welcoming transitions for residents.

The role emphasizes leadership, relationship-building, community outreach, and strategic planning to support retirement living. Evening/weekend flexibility may be required as part of events and outreach.

Qualifications

• 2 years of experience working with seniors in a similar setting.
• Strong communication and presentation skills.
• Proficiency with CRM systems and MS Office.

Responsibilities

• Coordinate pre-move-in assessments and onboarding activities.
• Develop and execute marketing and sales plans to support occupancy goals.
• Build relationships with healthcare professionals, community organizations, and referral sources.
• Lead a Community Relations team and coach staff where applicable.
• Represent the residence at community events and networking functions.

Skills

Relationship-building

Communication

Presentation skills

Sales strategy

Education

Grade 12 diploma

Post-secondary in Business/Marketing/Communications

Tools

CRM systems

Microsoft Office

Job description

Are you a people-focused sales and marketing professional who enjoys building relationships, creating community connections, and helping others make important life decisions? If so, this is an opportunity to combine your passion for sales with meaningful work that positively impacts the lives of seniors and their families. As our Community Relations Manager, you'll play a key role in growing our vibrant retirement community while helping prospective residents find a place they can truly call home. You'll be the face of the residence in the community, leading marketing initiatives, developing referral partnerships, and guiding families through an important transition with confidence and compassion

Why Verve?

You will have meaningful work helping seniors and their families navigate one of life's most important decisions. You’ll build lasting relationships within the community and become a trusted local resource, and you’ll see the direct impact of your efforts through resident satisfaction and community growth.

There will also be leadership opportunities

where you will lead, coach, and develop a dedicated Community Relations team. You will contribute directly to the success of the residence by partnering with the General Manager as well at with external community resources to build brand awareness.

There will also be opportunity for professional growth

to expand your expertise in sales leadership, marketing strategy, business planning, and relationship management. You will gain experience in a growing industry that combines healthcare, hospitality, and customer service.

ACCOUNTABILITY OBJECTIVE:

The Community Relations Manager works closely with the Regional Sales and Marketing Director to develop and execute marketing, sales, and community plans that support occupancy goals and enhance the residence's reputation within the community. You will act as a trusted resource for prospective residents and families, helping them understand the benefits of retirement living while ensuring a seamless experience from first inquiry through move-in.

KEY RESPONSIBILITIES:

Resident Focused

• Coordinate pre-move-in assessments and onboarding activities.
• Partner with internal teams to create smooth and welcoming resident transitions.
• Support resident engagement initiatives, including the Resident Ambassador Program and move-in experience programs.
• Maintain regular communication with residents, families, and team members

Leadership & Collaboration

• Participate in operational planning and regional sales meetings.
• Support employee recruitment, coaching, and performance management where applicable.
• Work collaboratively with all departments to support organizational goals and resident satisfaction

Build Community Connections

• Create and nurture relationships with healthcare professionals, community organizations, and referral sources.
• Represent the residence at community events, networking functions, and public speaking engagements.

Drive Sales & Occupancy Growth

• Develop and execute annual and quarterly sales and marketing plans.
• Manage prospective resident relationships and maintain a strong sales pipeline.
• Conduct tours and showcase the unique benefits of the residence.
• Follow established sales processes to achieve monthly occupancy goals.
• Identify new opportunities to increase awareness and generate leads.
• Enhance the residence's visibility and reputation through outreach and marketing initiatives

Marketing & Business Development

• Develop and manage marketing materials, advertising, and promotional campaigns.
• Analyze market trends and monitor competitive activity.
• Track sales performance and prepare reports that support strategic decision-making.
• Maintain accurate sales and marketing data and occupancy data

BACKGROUND/QUALIFICATIONS:

• Grade 12 diploma required.
• Post-secondary education in Business, Sales, Marketing, Communications, Public Relations, or a related field is preferred.
• Previous experience in sales, marketing, business development, hospitality, healthcare, senior living, or a related industry is considered an asset.
• 2 years of experience working with seniors in a similar setting.
• Valid driver's license and access to a reliable vehicle.
• Strong communication, relationship-building, and presentation skills.
• Proficiency with Microsoft Office applications and CRM systems.
• Excellent organizational and time-management abilities.
• Flexibility to work evenings and weekends when required.

All offers of employment are subject to a Criminal Background Check. We thank all those who apply; however only candidates under consideration will be contacted.

Verve Senior Living is an inclusive, equitable and accessible workplace. We are dedicated to building a team that reflects the diversity of the residents and communities in which we live and serve. If you require accommodation for any portion of the recruitment and hiring process, please let us know.