Senior Manager, Lifecycle Management Strategy

Neobankbeat; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market leading RRSP match program

Medical, dental, vision, life, and(dis

Disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up while you c

Generous vacation policy and personal

Virtual events to connect with your f

Career development and comprehensive

A fulfilling opportunity to join one

Job summary

EQ Bank in Toronto seeks a Senior Manager, Lifecycle Management Strategy for its credit card portfolio to own lifecycle strategy across onboarding, activation, engagement, retention and loyalty.

You will translate customer insights and market opportunities into an actionable lifecycle roadmap, partnering with Product, Digital, Marketing, Data & Analytics, Operations and Finance to deliver coordinated experiences and measurable business outcomes.

Qualifications

• Experience shaping lifecycle strategies across onboarding, activation, engagement and retention.
• Strong marketing, product and analytics capabilities with business acumen.
• Excellent relationship-building and influencing skills across internal and external partners.

Responsibilities

• Own lifecycle strategy for the credit card portfolio from onboarding to loyalty.
• Translate customer insights and market opportunities into an actionable roadmap.
• Lead cross-functional partnerships with Product, Digital, Marketing, Data & Analytics, Operations and Finance.

Skills

Lifecycle strategy

Marketing strategy

Product knowledge

Analytical skills

Stakeholder influence

Job description

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.

We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.

We can’t wait to get to know you!

The Work

The Senior Manager, Lifecycle Management Strategy, is the owner of lifecycle strategy for the credit card portfolio. The role defines and executes integrated product, marketing and digital strategies across the cardholder journey to drive onboarding, activation, engagement, product usage, retention, loyalty and long-term customer engagement.

Combining product knowledge, deep marketing expertise and business acumen, the Senior Manager translates customer insights, portfolio priorities and market opportunities into an actionable lifecycle roadmap. The role partners closely with Product, Digital, Marketing, Data and Analytics, Operations and Finance and teams to deliver coordinated customer experiences and measurable business outcomes.

The successful candidate will possess a unique blend of marketing strategy, product, and analytical expertise, coupled with exceptional relationship-building and influencing skills. Working collaboratively with internal teams and external partners, they will lead the development of customer-centric engagement strategies, align stakeholders around shared business objectives, and identify innovative opportunities to strengthen customer relationships and accelerate portfolio growth.

What we offer [For full-time permanent roles]

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up while you care for your little one
• Generous vacation policy and personal days
• Virtual events to connect with your fellow colleagues
• Professional development and comprehensive Career Development program
• A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond. As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150billion in combined assets under management and administration. To learn more, visit eqb.investorroom.com and eqbank.ca.