Senior Health Strategy Lead

Ogilvy Health Canada; Toronto; In loco; CAD 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

Ogilvy Health Canada is seeking a Senior Strategic Planner to lead high-impact strategic initiatives for clients and brands, serving as a key internal partner for Account Services and Creative. You will deliver research, insights, and strategic recommendations to position products to patients and consumers.

You’ll design holistic, digital-first go-to-market plans, lead workshops, guide cross-functional teams, and help optimize campaigns across omnichannel channels while staying ahead of industry

Competenze

• 5 to 7 years of strategic planning experience in an advertising or marketing agency.
• Experience with pharma, healthcare, or wellness is highly valued.
• Proven ability to translate insights into go-to-market strategies.
• Strong written, verbal, and presentation skills.
• Ability to collaborate across brands, campaigns, and markets.
• Experience with primary and secondary research and social listening.
• Knowledge of SEM/PPC and digital media ecosystems.

Mansioni

• Analyze and distill customer, patient, and consumer insights.
• Architect holistic, digital-first go-to-market plans.
• Lead strategic workshops with clients and cross-functional teams.
• Drive omnichannel engagement across email, web, search, media and social.
• Map journeys and blueprints including messaging maps and tactics.
• Audit and optimize existing plans using data.
• Provide strategic consulting on channel-specific recommendations.
• Support growth by developing integrated strategies for new business pitches.

Conoscenze

Agency experience

Analytical mindset

Strategic marketing

Communication skills

Collaboration

Analytics tools

Social listening

Digital marketing

Strumenti

Google Analytics

Adobe Analytics

Custom dashboards

Social media analytics

Descrizione del lavoro

Ogilvy Health Canada is seeking a Senior Strategic Planner to lead high-impact strategic initiatives for clients and brands, serving as a key internal partner for Account Services and Creative. You will deliver research, insights, and strategic recommendations to position products to patients and consumers.

You’ll design holistic, digital-first go-to-market plans, lead workshops, guide cross-functional teams, and help optimize campaigns across omnichannel channels while staying ahead of industry