Senior Growth Marketing Manager

Cardata; Toronto; On-site; CAD 130,000 - 160,000; Full time

Job summary

A leading company in software development is seeking a Growth Marketing Manager in Toronto to drive demand generation efforts through innovative marketing strategies. The ideal candidate will have hands-on experience with major advertising platforms and a revenue-centric approach to marketing. In this role, you will be responsible for orchestrating the marketing tech stack, executing campaigns, and analyzing performance data to optimize results.

Qualifications

• 5+ years in a B2B SaaS growth marketing role.
• Strong understanding of paid channels like Google Ads and social marketing.
• Ability to drive pipeline and revenue through strategic marketing actions.

Responsibilities

• Develop and execute marketing strategies to drive inbound traffic.
• Analyze performance data to optimize marketing spend.
• Collaborate with cross-functional teams to test campaign effectiveness.

Skills

Paid Search Expertise

Data Analysis

Collaboration

Technical Skills

Education

5+ years in growth marketing or demand generation

Tools

GA4

HubSpot

Google Ads

Looker

Job description

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Who You Are

You have hands-on experience creating campaigns on major ad platforms such as Google Ads, Bing, Meta, and LinkedIn. You are a systems wizard and are very comfortable using the latest tools to support demand generation activities. While you may not be a developer, you consider yourself a technical person who can easily setup, navigate, and optimize technology tools as needed to support our AI-Powered Growth Marketing team. You’ve thrived at a startup or scale-up, and understand that moving quickly with a sense of urgency is the key to success.

Who You Are

You have hands-on experience creating campaigns on major ad platforms such as Google Ads, Bing, Meta, and LinkedIn. You are a systems wizard and are very comfortable using the latest tools to support demand generation activities. While you may not be a developer, you consider yourself a technical person who can easily setup, navigate, and optimize technology tools as needed to support our AI-Powered Growth Marketing team. You’ve thrived at a startup or scale-up, and understand that moving quickly with a sense of urgency is the key to success.

What You'll Do

• Use your expertise in paid search and paid social to develop and execute strategies that drive high-quality inbound traffic and pipeline.
• Build and manage our Account-Based Marketing (ABM) playbook to drive engagement with target accounts, including personalized advertising, content syndication, and retargeting.
• Analyze performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation.
• Collaborate with cross-functional teams (Sales, Content, Product) to design and run A/B tests on campaign creatives, landing pages, and messaging.
• Own and orchestrate the entire marketing tech stack to power marketing workflows and drive results.
• Expertise in the following tools are required: GA4, HubSpot, the major Ad Platforms (Google, Bing, LinkedIn, Meta) and other AI-driven tools that we have implemented.
• Technical ability to assess and implement new tools is a must-have for this role.
• Provide regular performance reports and actionable insights to the executive team.
  
  

What You'll Bring

• 5+ years of experience in a growth marketing or demand generation role at a B2B SaaS startup.
• Strong foundational understanding of paid search, paid social, and other paid channels.
• You understand that MQL obsession in marketing is misguided, and you take a revenue-centric approach to create and capture demand in the market.
• Hands-on experience with leading marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads) and martech tools such as HubSpot, GA4 and others.
• Proven experience in using AI-powered tools to augment key business processes for growth marketing.
• Proven ability to drive pipeline and revenue targets through paid channels, with a track record of hitting or exceeding KPIs.
• Strong analytical skills, including Excel/Google Sheets proficiency and experience with data visualization tools (e.g., Looker, Tableau).
• Highly organized, able to manage multiple campaigns and projects in a fast-paced environment.
• Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders.
  
  

This Role May Not Be a Fit If

• You prefer well-established, mature processes over fast-paced experimentation.
• You’re not comfortable learning new tech or using new tools on your own.
• You have limited experience owning pipeline- or revenue-based targets.
• Data analysis and statistical thinking are not within your comfort zone.
• You prefer to follow a playbook rather than build one.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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