Senior Growth Marketing Manager

Dandylion; Toronto; On-site; CAD 110,000 - 130,000; Full time

Job summary

A direct-to-consumer brand, Dandylion, is seeking a Senior Growth Marketing Manager to enhance customer acquisition and retention through innovative marketing strategies. The ideal candidate will be analytical yet creative, leading a team to effectively implement campaigns across various channels. Join this mission to improve pet care solutions and make a significant impact in a fast-growing startup.

Qualifications

• 3+ years in growth or performance marketing at a DTC brand or agency.
• Strong grasp of paid acquisition metrics and retention levers.
• Experience with TikTok Shop, YouTube, or affiliate marketing.

Responsibilities

• Own customer acquisition and retention across Meta, Google, and TikTok.
• Manage budget and optimize CAC : LTV.
• Build dashboards to track key growth metrics.

Skills

Growth Marketing

Performance Marketing

Customer Retention

Creative Testing

Customer Acquisition

Analytical Skills

Tools

Meta Ads Manager

Klaviyo

Google Analytics

Job description

Direct message the job poster from Dandylion

At Dandylion, we believe clean & healthy pets are happy pets. We're on a mission to bring gentle, innovative, and easy-to-use grooming solutions to modern pet parents. Our brand is rooted in community, authenticity, and innovation, always putting pets and their people first.

We’re a fast-growing direct-to-consumer brand trusted by pet parents and professionals alike. As we grow, we’re looking for passionate team members who want to build a standout consumer brand from the ground up.

The Role

We’re looking for a Senior Growth Marketing Manager to lead our efforts to acquire and retain customers across all paid and owned channels. You’ll work closely with our outsourced Meta ad buyer to develop and test high-performing creatives, experiment with emerging channels like TikTok Shop, and own our email / SMS strategy. This role is ideal for someone who is equal parts creative and analytical, and who thrives in a startup environment where you can make a massive impact. This role will also include 2 direct reports on the marketing side.

Key Responsibilities

• Own customer acquisition and retention strategy across Meta, Google, TikTok Shop, email / SMS, and new channels
• Work with the outsourced Meta ad buyer to scale paid media efforts and guide creative strategy
• Test and scale new channels (e.g., TikTok Shop, YouTube, direct mail, affiliate)
• Manage budget allocation across paid and owned channels to optimize CAC : LTV
• Assist in executing the creative strategy for ads, working with UGC creators and designers to develop and test assets

Lifecycle & Retention

Develop and execute email and SMS strategies (Klaviyo) to drive customer retention and repeat purchase

Segment the customer base and personalize messaging based on behavior and product journey

Test and launch loyalty, referral, and winback programs to drive LTV growth

Landing Pages & CRO

Optimize landing pages and the DTC funnel to improve conversion rates across traffic sources

Collaborate with product, design, and web teams to test messaging, page layouts, and merchandising tactics

Reporting & Insights

Build and maintain dashboards to track key growth metrics

Analyze performance and generate actionable insights across all channels

Share learnings cross-functionally to inform product, brand, and CX initiatives

Manage, coach, and develop 2 team member

Set clear goals, provide regular feedback, and support career development

Foster a collaborative, high-performance culture within the team

You’ll Succeed If You…

Have 3+ years of experience in growth or performance marketing at a DTC brand or agency

Have a strong grasp of paid acquisition metrics and customer retention levers

Have experience collaborating with media buyers and driving creative testing

Have tested into new channels like TikTok Shop, YouTube, or affiliate

Are confident using tools like Meta Ads Manager, Klaviyo, Google Analytics / GA4, and attribution platforms

Are highly organized, analytical, and love rapid experimentation

Have a passion for dogs and care deeply about brand integrity and customer experience

How to Apply

IMPORTANT

If this sounds like you, we'd love to hear from you! Please send your resume and a brief cover letter to [e-mail] with the subject line : Senior Growth Marketing Manager Application – [Your Name]

Posting will close May 20, 2025

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Manufacturing

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