Marketing Manager (Integrated Marketing Planning)

The Toronto-Dominion Bank (Canada); Toronto; On-site; CAD 97,000 - 137,000; Full time

Job summary

TD Bank Group in Toronto is seeking a Marketing professional to design and execute integrated marketing strategies to drive awareness, consideration, acquisition and engagement for student borrowing. You will partner with Marketing 1:1, Marketing Delivery, CX Insights and key stakeholders to translate business strategies into actionable plans across channels.

Reporting to the Senior Marketing Manager, Personal Lending, you will operate in an agile framework to deliver complex initiatives, manage

Responsibilities

• Develops integrated marketing strategies and plans that drive awareness, consideration, acquisition and engagement for student borrowing.
• Leverages insights from market research and client data to shape campaigns and programs.
• Influences and manages relationships with agencies, business units and marketing partners to deliver programs.
• Delivers and monitors results, analyzes ROI, and takes corrective actions to hit targets.
• Protects and strengthens the TD brand across client experiences and marketing activities.
• Contributes to innovative marketing solutions by bringing external ideas to the team.
• Manages budgets and coordinates cross-functional teams and agencies from initiation to completion.

Job description

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $96,900 - $136,800 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team partners with our business units, channels, and marketing specialists to design world‑class marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience. This position delivers marketing strategies that drive awareness, consideration, acquisition, and engagement for student borrowing amongst the student segments. The successful candidate will partner closely with Marketing 1:1, Marketing Delivery, CX Insights, Business Stakeholders, and other internal and external partners to develop, deliver, and measure integrated marketing strategies and programs. With a strong strategic mindset, the successful candidate will balance innovative thinking with clear priorities, adapt to evolving business needs, and demonstrate the impact of marketing through measurable results. Reporting to the Senior Marketing Manager, Personal Lending, this role operates within an agile framework, partnering with cross‑functional stakeholders to deliver complex marketing initiatives and translate business strategies into effective marketing plans.

Key Accountabilities:

• MarketingStrategiesandPlans: Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Client Insights and Trends: Leverage market research and apply client insights to marketing campaigns and programs. Understand the industry, competition, and the factors that differentiate the organization.
• Influencing and relationship management: Build and manage strong relationships with agencies, business units, marketing partners, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions where required to achieve targets. Analyze results and make recommendations to maximize ROI. Evaluate effectiveness of in‑market activity and communicate results effectively.
• Build and Protect the Brand: Ensure integrated marketing campaigns are designed for a positive client experience and support the TD brand. Understand client journeys and support the business to deliver the brand through the client experience.
• Build Innovative Solutions: Actively contribute to driving a spirit of innovation among the team. Bring external thinking and ideas to solve business challenges.
• Budget and Project Management: Manage projects effectively from initiation to completion, ensuring delivery on time, on budget, and against objectives. Coordinate cross‑functional teams and agency partners throughout the project lifecycle. Track and manage budgets while meeting all financial reporting requirements.
• Analysis and Problem Solving: Define business challenges, engage stakeholders to gather relevant data and insights, and leverage data, judgement, and intuition to develop recommendations and drive action.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well‑being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

Additional Information:

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Our Values

At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion

At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment

TD has a long‑standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi‑year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada|US|Europe& Asia Pacific