Senior Group Manager, Marketing (Commercial Banking & Build for the Future)

TD Bank Group; Toronto; On-site; CAD 116,000 - 163,000; Full time

Job summary

TD Bank Group is seeking a Senior Manager for Marketing & Build for the Future in Toronto. You will manage a team delivering integrated marketing strategies and campaigns, partner with business units, and drive growth while deepening client relationships.

You will influence business strategy and ensure TD branding is reflected in the customer experience. You will lead cross-functional teams, provide thought leadership, supervise complex portfolios, and ensure governance and accountability across

Qualifications

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 10+ years of relevant experience.
• Experience in data measurement methodologies, including consumer and product research.
• Telling our Story – ability to effectively communicate the results and sell the value of marketing.
• A strategic thinker with a curious mindset, advanced knowledge of multiple marketing disciplines, strategy development, line of business management.

Responsibilities

• Lead and coach team to understand consumer trends, identify research gaps, plan market research, interpret consumer information for your business, anticipate customer opportunities and apply customer insights.
• Be the voice of the customer for all marketing and customer activities to convert business objectives into effective marketing plans.
• Execute on the annual business plan to deliver results aligned with business strategies.
• Contribute to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty.
• Provide leadership and approval of campaigns and oversight of marketing execution for all projects and business unit campaigns within portfolio to ensure strategy execution, appropriate governance and shareholders approvals are delivered.

Skills

Marketing leadership

Consumer insights

Strategic marketing

Communication excellence

Education

Undergraduate degree or equivalent certifications

Job description

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $115,600 - $163,200 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

The Integrated Marketing Planning team is responsible for partnering with the business units and channels within TD to create and execute world class marketing plans that drive shareholder value and increase customer loyalty. The team owns consumer insights, monitoring trends, building marketing strategies and plans, developing and executing integrated marketing campaigns, management and allocation of the marketing budget, and driving in market results. As a key business partner, acts as a key consultant to the business on all aspects of marketing, influencing the business strategy, as well as ensuring that the TD brand is protected and delivered in the customer experience.

Reporting to AVP Marketing, Business Banking, Branch and Regional – Senior Manager Commercial Banking & Build for the Future

We’re looking for Senior Manager Commercial Banking & Build for the Future to manage a team of marketing professionals in the development and delivery of effective integrated marketing strategies, plans and campaigns as well as strategic initiatives to drive growth and deepen client relationships. You will be responsible for providing marketing thought leadership to the team, function and assigned portfolio(s). Furthermore, you will:

• Lead and coach team to understand consumer trends, identify research gaps, plan market research, interpret consumer information for your business, anticipate customer opportunities and apply customer insights
• Be the voice of the customer for all marketing and customer activities to convert business objectives into effective marketing plans.
• Execute on the annual business plan to deliver results aligned with business strategies.
• Contribute to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty.
• Provide leadership and approval of campaigns and oversight of marketing execution for all projects and business unit campaigns within portfolio to ensure strategy execution, appropriate governance and shareholders approvals are delivered.
• Work closely with key business leaders to develop business plan, ensuring the optimal use of resources and demonstrate TD’s operating model to improve efficiency, effectiveness and scale
• Build a team of marketers in all aspects of marketing.
• Provide people management leadership by hiring the best talent, setting goals, developing staff, handling employee performance and compensation decisions as required.
• Supervise and lead a large and/or highly complex and diverse portfolio for an area of significant complexity, scope or risk, while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results.

Job Requirements

• Experience in Business Banking, digital and innovation, including business to business is an asset.
• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 10+ years of relevant experience.
• Experience in data measurement methodologies, including consumer and product research.
• Telling our Story – ability to effectively communicate the results and sell the value of marketing
• A strategic thinker with a curious mindset, advanced knowledge of multiple marketing disciplines, strategy development, line of business management.
• A compassionate team leader who strives to lead, plan, implement and evaluate program activities to ensure completion and achievement of results.
• Expertise in portfolio management and methodologies to handle projects with large scope.
• An influencer and negotiator to make an impact, influence and achieve results with effective negotiation and problem-solving skills.

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only)

Sans Objet

Our Values

At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion

At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment

TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues and communities.

Learn more

Canada | US | Europe & Asia Pacific