Marketing Manager (Commercial Business Banking)

TD Bank Group; Toronto; On-site; CAD 97,000 - 137,000; Full time

Job summary

TD Bank Group is seeking a Marketing Manager Commercial Banking to lead the marketing transformation for our growing Commercial Banking portfolio in Toronto. You will define value propositions, positioning, and end-to-end marketing strategy to accelerate growth and deepen client relationships.

Reporting to the Senior Group Manager, you will align cross-functional partners, shape thought leadership, and drive campaigns with Agencies, Business Units, and Legal & Compliance to protect the TD brand

Qualifications

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 7+ years relevant experience.
• A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task.
• Advanced knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and proven ability to drive business results.
• Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners.
• Skill in using computer applications including MS Office.

Responsibilities

• Marketing Strategies and Plans: Understand market and growth drivers, develop a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan, analyze past results and inform recommendations to maximize ROI. Evaluate effectiveness of in market activity and effectively communicate the results
• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment, recommend course of action and best practices to improve products, processes or services
• Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and support the business to deliver the brand through customer experience.
• Analysis and Problem Solving: Demonstrate critical thinking to exercise judgement and identify the problem to solve, engage stakeholders from different groups to gather data, draw insights and drive action.
• Influencing and relationship management: Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal teams to deliver effective marketing programs.
• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Lead multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.

Skills

Marketing strategy

Cross-functional collaboration

Campaign management

Analytical thinking

Communication

MS Office

Education

Undergraduate degree or professional certifications

Tools

MS Office

Job description

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $96,900 - $136,800 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing, influencing the business strategy, while ensuring TD brand is protected and delivered in the customer experience. Job Description Reporting to the Senior Group Manager, Commercial Banking, this role (Marketing Manager Commercial Banking) will lead the marketing transformation of this emerging line of business. The role will define commercials value proposition, positioning and marketing end-to-end strategy to accelerate growth and deepen client relationships. As a strategic advisor, the Marketing Manager will align cross-functional partners and shape Business Banking thought leadership to strengthen TD’s authority and influence in the market. Of note, the Commercial Banking portfolio also includes (TD Auto Finance, TD Innovation Partners and TD Merchant Solutions)

Core responsibilities include

• Marketing Strategies and Plans: Understand market and growth drivers, develop a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan, analyze past results and inform recommendations to maximize ROI. Evaluate effectiveness of in market activity and effectively communicate the results
• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment, recommend course of action and best practices to improve products, processes or services
• Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and support the business to deliver the brand through customer experience.
• Analysis and Problem Solving: Demonstrate critical thinking to exercise judgement and identify the problem to solve, engage stakeholders from different groups to gather data, draw insights and drive action.
• Influencing and relationship management: Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal teams to deliver effective marketing programs.
• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Lead multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.

Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 7+ years relevant experience
• A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting
• Advanced knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and product/customer markets and proven ability to drive business results
• Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners
• Skill in using computer applications including MS Office

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. We look forward to hearing from you!

Language Requirement (Quebec only)

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Our Values

At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion

At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment

TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific