Bus Sys Analysis Specialist (Enterprise Marketing Technology)

TD Bank Group; Toronto; Hybrid; CAD 97,000 - 137,000; Full time

Job summary

TD Bank Group in Toronto is seeking a Business Systems Analyst Specialist to define system requirements for marketing technology. You will translate business needs into measurable specifications, partner with Marketing and Technology, and drive automation, data insights, and AI-driven outcomes across channels.

You will lead requirement gathering, mentor team members, and ensure test coverage aligns with business goals.

Qualifications

• Undergraduate degree or Technical Certificate; post-graduate an asset.
• 7+ years of relevant experience.
• Experience working in Agile environments.

Responsibilities

• Lead requirement gathering to translate business processes into system enhancements.
• Partner with Marketing and Technology stakeholders to address business goals with defined solution requirements.
• Mentor colleagues in business systems analysis practices and ensure quality deliverables.
• Help advance automation, data insights, and AI-driven outcomes across channels.

Skills

SQL (Data Analysis)

Salesforce Data Cloud

Marketing Cloud

Personalization

Education

Undergraduate degree or Technical Certificate

Tools

ERP

CRM

Adobe

Unica

Job description

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Technology Solutions Pay Details: $96,900 - $136,800 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

Department Overview: The Enterprise Marketing Technology team is responsible for the systems that build a better understanding of our customers and prospective customers so we can connect them with the right message, product, or offer at the right time. We own systems that assist in campaign design, creative content creation, content management hosting, major data analysis platforms, AI, and decision engines that deliver personalized content to every channel mobile, web, ATM, branch, call centers, and more. Come join us and help build the marketing platform of the future that helps better serve our customers with personalized experiences.

Job Details: As a Business Systems Analyst Specialist, you will lead the definition of system requirements by developing a strong understanding of both inherent and bespoke marketing business processes. You will translate that understanding into opportunities for system enhancements that improve efficiency, scalability, and business outcomes. You will build strong partnerships with Marketing and Technology stakeholders to ensure business goals and needs are addressed through well‑defined, documented, and approved solution requirements. You will help advance automation, generate deeper insights and AI‑driven outcomes, improve usability, and strengthen Marketing’s ability to deliver relevant advice, promotions, and offers to customers across all channels. Whether you are defining requirements for innovative future‑state solutions, helping Technology teams understand the intended outcomes of delivered products, or mentoring colleagues in business systems analysis practices, you will contribute to a more capable and user‑friendly set of tools that enables more meaningful customer interactions.

As a valued member of our team, you will:

• Lead requirement gathering: understand our systems and business processes to develop new requirements that change our systems for the better.
• Be a team leader: provide feedback, listen to suggestions, and help build stronger pods and stronger business systems analysis team members.
• Analyze data: work closely with the business to understand data and with quality engineering to ensure their test coverage matches the business need.
• Never stop learning: actively participate in ongoing training and coaching support to help you continue to grow and develop in your role.

Our team, and specifically this role, is for someone comfortable working from downtown Toronto almost exclusively. Tools will be provided to make working from home possible, but achieving 80% in office attendance is expected. This allows our team to huddle in a room and brainstorm on the whiteboard, to overhear what other teams are doing leading to finding common approaches and reducing wasted effort, and to socialize and build stronger relationships within the pod and beyond. The hiring manager will provide more information about how this works for their team.

Experience

We’re proud to work with a group of diverse colleagues. If you have relevant experience that isn’t mentioned below, tell us about it in your resume or cover letter.

Required

• Undergraduate degree or Technical Certificate, post‑graduate is an asset
• 7+ years relevant experience
• Experience working in Agile

Preferred

• Experience in marketing or business consulting services
• Functional / business leadership of a team delivering a new technology platform

Key Technologies

• SQL (Data Analysis)
• Salesforce Data Cloud, Marketing Cloud, and Personalization will be the focus but other platform experiences (ERP, CRM, Adobe, Unica, etc) could be relevant.

Who We Are

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more.

Additional Information

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact. We’re committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only)

Sans Objet

Our Values

At TD we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Our Commitment to Diversity, Equity, and Inclusion

At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

Helping to Make an Impact in Communities – TD Ready Commitment

TD has a long‑standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi‑year North American initiative. Under the TD Ready Commitment, we are targeting a total of C$1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities. Learn more: Canada | US | Europe & Asia Pacific