Senior Go-To-Market Analyst

Arterra Wines Canada; Mississauga; On-site; CAD 75,000 - 103,000; Full time

Job summary

Arterra Wines Canada is seeking a Senior Analyst Go-To-Market to optimize pricing and promotional tactics using large data sets and scenario modelling. You will support Sales and cross-functional teams with strong pricing and promo recommendations to drive EBIT growth.

Reporting to the Regional Go-To-Market Manager, this role requires advanced Excel and Power BI skills, experience with grocer data platforms, and the ability to translate insights into actionable business decisions across Canadian

Qualifications

• University degree required in a related field.
• 3 years in a similar role, preferably in CPG.
• Strong analytical skills with proficiency in Excel and Power BI.

Responsibilities

• Provide analysis and recommendations for regional pricing tactics aligned to national guidelines.
• Use elasticities to assess price changes on volume and margin.
• Maintain pricing submissions with customers/boards.
• Build and maintain event library of promotions and ROI.
• Support GTM manager and SAM in optimizing promo spend.
• Track initiatives and measure financial success in pilots and campaigns.
• Generate dashboards and scorecards with BI team to monitor channel performance.

Skills

Excel

Power BI

SQL

Nielsen data

IRI data

dunnhumby

Precima

Data analysis

Pricing strategies

Financial planning and analysis

Education

University Degree

Tools

Nielsen

Dunnhumby

IRI

Precima

Job description

Job Description:

WHO WE ARE:

At Arterra Wines Canada, we aim to inspire the simple joys of life, and we come to work every day with a shared passion to build wine brands people love. As a pioneer in the Canadian wine industry with 150 years of experience, our success is driven by our people. We work together with integrity and pride, striving to reach our fullest potential every day, and we’re looking for people who do the same.

We are undergoing a pivotal transformation, actively in search of dynamic individuals poised to make a substantial impact within our ever-evolving organization. Are you someone who embraces change and excels in diverse roles that span across various functions? If so, we look forward to hearing from you!

Reporting to the Regional Go-To-Market Manager, the role of the Senior Analyst Go-To-Market is to help optimize pricing and promotional tactics & strategies to drive incremental sales and profit through the use and analysis of large sets of data and scenario modelling. Critical to our growth, the Senior Analyst will support the Sales team and cross-functional teams in creating strong pricing and promo recommendations for the business to execute on.

Key Responsibilities

• Provide analysis and recommendation for regional pricing tactics & strategies that follows within national guidelines to help deliver on EBIT goal.
• Use of elasticities to help assess price changes to volume and margin.
• Ensure flawless pricing submissions with the respective customer / board.
• Build and maintain event library of all promotion assessing volume impact and profit ROI.
• Support Regional Go-To-Market manager and Strategic Account Manager (SAM) in optimizing promotion spend leveraging insight from promo ROI.
• Track and measure specific initiatives to ensure proper financial success (Pilot, Contract counterparts, project, display, etc.
• Provide support and analytic in the monthly business review routine, providing actionable insight of what’s happening within the market from an internal and competition standpoint.
• Conduct comprehensive market analysis to identify trends, opportunities, and threats.
• Analyze competitor activities and market dynamics.
• Provide insights to inform strategic decision‑making.
• Measure success and KPI of innovation launch from internal and competition standpoint.
• Work with the Business intelligence team to generate and maintain dashboards and scorecards to assess actuals for channel leads & cross-functional team to drive the business.
• Leverage and train team on usage of tools.
• Timely delivery of tools, KPI reports and data.
• Maintain channel specific promotional tool/grids.
• Ad hoc involvement in Price & Promo projects.

Qualifications/ Experience/ Education

• University Degree
• 3 years in a similar role with preference to candidates with Consumer-Packaged Goods experience
• Financial planning and analysis
• Pricing/Promo Strategies
• Analytical approach to problem solving
• Strong Excel skills, experience with Power BI, Canadian grocers data platforms (IRI, dunnhumby & LDIA), SQL and Nielsen Data an asset
• Excel and Power BI Power User
• Working knowledge of syndicated data platforms : Nielsen, Dunnhumby, IRI, Precima

COMPENSATION:

Budgeted Range – ($75,072 - $103,224) The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

The budgeted range will align with qualifications, including experience, education, training, licenses, certifications, and other business and organizational requirements.

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.