Senior DTC Marketing Manager — Remote Growth & AI

Verdica; Canada; Remote; CAD 14,000 - 22,000; Full time

Job summary

Jobpal.lk is a Canada-based remote health and supplement brand seeking a Senior Marketing Manager to own Instagram growth, email and SMS, and Shopify store performance.

You will work directly with the founder, designing and executing campaigns, leading a marketing calendar, and driving long-term growth across channels. The role is fully remote, full-time, with a paid trial and regular raises based on impact.

Qualifications

• 3+ years marketing a consumer product brand online (DTC / e-commerce).
• Built email flows and campaigns in Klaviyo with revenue results you can show.
• Instagram growth with measurable results.
• Hands-on Shopify admin and conversion testing.
• Daily use of AI tools and ability to show processes.
• Strong written English; working English required.

Responsibilities

• Instagram: own content plan and growth, Reels, stories and carousels; creator and UGC collabs.
• Email: own Klaviyo, build and improve flows (welcome, abandoned cart, post-purchase, win-back), plan weekly campaigns and segments, grow the list.
• SMS: set up and run SMS flows and campaigns, grow the SMS list, keep it compliant.
• Shopify: run the store and improve conversion with tests on product pages, offers, bundles and checkout.
• DTC ads: help run Meta and TikTok ads with the founder, from angles and copy to creative briefs, launching tests and reading results.
• AI: use AI tools across content, copy, video, research and reporting, and set up simple automations.
• Lead: own the marketing calendar and guide our Marketing Manager.
• Report: a short weekly report (store sales and conversion, email/SMS revenue, list growth, Instagram growth, ad results, next tests) and a monthly review.

Skills

Marketing strategy

Email marketing

Instagram growth

Shopify admin

Data analysis

Tools

Klaviyo

Google Sheets

AI tools

Job description

Jobpal.lk is a Canada-based remote health and supplement brand seeking a Senior Marketing Manager to own Instagram growth, email and SMS, and Shopify store performance.

You will work directly with the founder, designing and executing campaigns, leading a marketing calendar, and driving long-term growth across channels. The role is fully remote, full-time, with a paid trial and regular raises based on impact.