Remote Senior Marketing Manager (Instagram, Email & SMS, Shopify, DTC Ads) - Full-Time

Verdica (Kasha Nutrition); Calgary; Remote; CAD 14,000 - 22,000; Full time

Job summary

Verdica (Kasha Nutrition) is seeking a Remote Senior Marketing Manager to own Instagram growth, email & SMS flows, and Shopify store optimization for our DTC brand. You’ll lead content strategy, build high‑performing flows in Klaviyo, plan weekly campaigns, and collaborate with the founder and designer.

You’ll move fast, test ideas, read analytics, and automate workflows with AI tools. This is a full‑time, long‑term remote role with room to grow as the brand expands.

Qualifications

• 3+ years marketing a consumer product brand online (DTC / e-commerce)
• You've built email flows and campaigns yourself in Klaviyo or similar, with revenue results you can show
• Instagram growth you can show: accounts you ran, content you led, real numbers
• Hands-on with Shopify admin and conversion testing
• Heavy, daily use of AI tools (e.g. ChatGPT, Claude, Midjourney, Canva AI, CapCut) and you can show us how
• Strong written English. Working English is required.
• Comfortable with numbers: Google Sheets, Shopify and Klaviyo reports
• Reliable computer, internet and power backup

Responsibilities

• Instagram: own the content plan and growth, Reels, stories and carousels, creator and UGC collabs
• Email: own Klaviyo, build and improve flows (welcome, abandoned cart, post-purchase, win-back), plan weekly campaigns and segments, grow the list
• SMS: set up and run SMS flows and campaigns, grow the SMS list, keep it compliant
• Shopify: run the store and improve conversion with tests on product pages, offers, bundles and checkout
• DTC ads: help run Meta and TikTok ads with the founder, from angles and copy to creative briefs, launching tests and reading results
• AI: use AI tools across content, copy, video, research and reporting, and set up simple automations
• Lead: own the marketing calendar and guide our Marketing Manager
• Report: a short weekly report (store sales and conversion, email/SMS revenue, list growth, Instagram growth, ad results, next tests) and a monthly review

Skills

Email marketing strategy

Instagram growth

AI tools proficiency

Copywriting

Data-driven decision making

Tools

Klaviyo

Shopify

Google Sheets

Canva AI

Job description

Remote Senior Marketing Manager (Instagram, Email & SMS, Shopify, DTC Ads) - Full-Time

Pay: US$900-1,400/month, set by your experience and location. More experienced, qualified people are paid at the top of the range. Paid trial of 2-4 weeks at US$225/week.

This is a full-time, long-term remote role. It is not project-based or freelance work.

Hours: Remote, full-time (about 40 hours a week), with 3-4 hours overlap with Eastern Time (Canada) every weekday.

About us

We're a growing health and supplement brand in Canada, working to grow from Amazon into a household consumer brand with our own online store. We're a small team and we move fast. You'll work directly with the founder and with our designer.

Who we're looking for

Attitude matters as much as experience. We want someone who treats the brand like it's their own.

You’ll be a great fit if you:

• - Own results, not tasks. You know what grew the list or drove sales last week and why
• - Test fast, read the numbers, and cut what isn't working
• - Use AI tools every day and build workflows that save the team time
• - Write clearly and give short, honest updates, including bad news early
• - Can brief a designer and guide a teammate
• - Want a long-term main job, not a side gig

Please don't apply if you're looking for a part-time gig, a short project, or a second job next to another full-time one.

What you’ll do

• - Instagram: own the content plan and growth, Reels, stories and carousels, creator and UGC collabs
• - Email: own Klaviyo, build and improve flows (welcome, abandoned cart, post-purchase, win-back), plan weekly campaigns and segments, grow the list
• - SMS: set up and run SMS flows and campaigns, grow the SMS list, keep it compliant
• - Shopify: run the store and improve conversion with tests on product pages, offers, bundles and checkout
• - DTC ads: help run Meta and TikTok ads with the founder, from angles and copy to creative briefs, launching tests and reading results
• - AI: use AI tools across content, copy, video, research and reporting, and set up simple automations
• - Lead: own the marketing calendar and guide our Marketing Manager
• - Report: a short weekly report (store sales and conversion, email/SMS revenue, list growth, Instagram growth, ad results, next tests) and a monthly review

Requirements

• - 3+ years marketing a consumer product brand online (DTC / e-commerce)
• - You've built email flows and campaigns yourself in Klaviyo or similar, with revenue results you can show
• - Instagram growth you can show: accounts you ran, content you led, real numbers
• - Hands-on with Shopify admin and conversion testing
• - Heavy, daily use of AI tools (e.g. ChatGPT, Claude, Midjourney, Canva AI, CapCut) and you can show us how
• - Strong written English. Working English is required.
• - Comfortable with numbers: Google Sheets, Shopify and Klaviyo reports
• - Reliable computer, internet and power backup

Nice to have, not required: SMS tools (Postscript, Attentive, Klaviyo SMS); Meta Ads Manager or TikTok Ads hands-on; Shopify CRO apps and A/B testing; influencer or UGC programs; supplements, health or beauty brands; knowing what health claims a supplement can and can't make.

Your future here

• - Long-term role on a growing brand, working directly with the founder
• - Room to grow into Head of Marketing or Growth, help hire and lead a small team, own launches and new channels
• - Pay grows with your impact, with regular raise reviews

Our process

1. 1. Application review
2. 2. Short unpaid skills test (2-3 hours max, 48 hours to send it). It's only a skills check; we won't use your work. AI use is allowed; we look at your thinking
3. 3. 30-45 minute video interview where you share your screen, walk us through your test and real accounts
4. 4. 2-4 week paid trial with weekly goals
5. 5. Full-time role