Senior Director (PR) , Citizen Relations

Cossette Media; Toronto; Hybrid; CAD 125,000 - 150,000; Full time

Benefits offered by this job

Hybrid work models

Flexible hours

Generous vacation

Agency summer days

Modern open spaces

Dogs allowed

Wellness rooms

Job summary

Citizen is a global PR agency seeking a Senior Director (PR) to lead strategic programs, own key client relationships, and drive growth. The role blends campaign leadership, AI-enabled innovation, and financial acumen to deliver measurable results across regional teams.

You will guide multi-disciplinary groups, shape initiatives, and mentor teams while partnering with executives on high-impact opportunities and revenue forecasting.

Qualifications

• 8-10+ years of experience in communications marketing or related roles.
• Proven track record leading Integrated Agency Teams (IATs).
• Strong ability to collaborate with Strategy, Creative, Earned, Social, Digital, Media teams.
• Excellent leadership, communication, and presentation skills.

Responsibilities

• Strategic Program Development - lead agency's strategy and campaigns.
• Client & Account Stewardship - own accounts and drive growth.
• Campaign & Project Management - manage complex, multi-team initiatives.
• AI Fluency - assess and integrate AI tools for PR work.
• Financial Oversight - manage P&Ls, budgets, staffing, revenue forecasting.
• Growth/New Business - identify opportunities and close deals.
• Talent Development & Growth - foster learning and high performance.

Skills

Strategic leadership

Client stewardship

Campaign management

AI fluency

Financial acumen

Growth & biz development

Talent development

Cross-functional collaboration

Job description

Senior Director (PR)

Company Description

Citizen is a global integrated PR agency that gives ambitious brands the curiosity, confidence and courage to stay ahead of trends, make bold moves & maximize measurable success. We wake up each morning inspired to make every conversation count, partnering with clients to grow their brands and positively impact culture. Across offices and disciplines, this is our single-minded mission.

We know our name comes with a responsibility - to our fellow Citizens inside our walls and around the globe. We live by the values of the Modern Citizen: one who is courageous, builds up rather than breaks down, and puts their efforts towards conversations that count. Conversations that inform, educate, or make life easier for our fellow citizens. We believe that conversation leads to action, and action leads to impact.

Transparency matters to us.

For this role, you can expect a salary between $125,000-150,000 annually, depending on experience

As a Senior Director (PR), you are:

• Strategic Program Development - You are a leader in the agency's strategic program & campaign development. You bring together diverse teams to achieve outstanding results.
• Client & Account Stewardship - You are a client-facing leader who takes full ownership of your accounts, from day-to-day operations to long-term growth and success. You are responsible for both client satisfaction and team performance, demonstrating strong relationship management, leadership, and problem-solving skills - managing accounts independently.
• Campaign & Project Management - You are a skilled project leader who can navigate complexity, optimize team performance, and deliver outstanding results. You are organized, efficient, and adept at bringing together diverse skill sets to achieve common goals.
• AI Fluency (Advanced level) - You have a strong understanding of AI tools and technologies and their potential applications in PR and communications. You are proactive in learning about new AI tools, evaluating their capabilities, and exploring how they can enhance your work and the work of your team. You contribute to shaping the agency's approach to AI adoption and integration.
• Financial Oversight - You demonstrate strong financial acumen by managing account P&Ls, budgets, staffing allocations, and revenue forecasting. You’re a self-starter with strong financial acumen and ready to take on greater responsibility. You are capable of managing complex financial tasks and driving account growth.
• Growth/New Business - You are a proactive and results-oriented individual who plays a key role in driving the agency's growth. You are adept at building relationships, identifying opportunities, and closing deals
• Talent Development & Growth - You foster a culture of learning, collaboration, and high performance and address challenges proactively.

What you bring to the table:

• 8-10+ years of relevant experience in communications marketing and/or related fields, including agency or in-house communications roles.
• Proven track record leading Integrated Agency Teams (IATs)
• A strong ability to collaborate closely with Strategy, Creative, Earned, Social, Digital, Media and other integrated teams
• Excellent leadership/ teamwork skills and the ability to multitask.
• Excellent communication skills
• Strong presentation and client engagement skills
• Must be able to work independently
• Interest and passion in training others and building knowledge across the organization
• Well-organized, disciplined and detail-oriented
• Experience collaborating across regions

Citizen is guided by four core values that define how we work together and show up for our clients:

• Champion Equity - Fairness First, Always: You can count on us to bring a fair and equitable lens to every strategy and interaction.
• Set the Standard - Forget "good enough." We're obsessed with delivering seriously stellar work, from the big ideas to the nitty-gritty.
• Do What’s Right - We're not afraid of the tough conversations. We'll always give you the straight goods and make the honest calls.
• Empower Curiosity - We thrive on pushing boundaries and exploring the unexpected. That's where the real breakthroughs happen

What’s in it for you:

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients

• Hybrid work models and flexible hours

• Generous Vacation starting at 3 weeks + 1 extra week over the holidays

• Agency summer days (exact policy differs per campus and agency)

• Modern, open co-working spaces with coffee & snack bars, located in a great city neighborhood, close to shops and restaurants and easy access to public transport

• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)

• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’

• Access to internal network of opportunities across all agencies

• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!

• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.

• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.

• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on November 1st 2026

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Citizen Relations you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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