Manager, Display & Video

Cossette Media; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

3 weeks vacation + extra week

Agency summer days

Modern open spaces near transit

Dogs allowed & private wellness room

Job summary

Cossette Media is seeking a senior programmatic media lead in Toronto to develop and drive world-class programmatic strategies for top-tier clients. You will lead a small team, own DSP and direct-buys, and collaborate with digital leads to craft programmatic-first plans.

You will analyze performance data, optimize campaigns across display, OLV, and native formats, and communicate insights to stakeholders while mentoring junior team members. Hybrid work available in Canada.

Qualifications

• Programmatic trading experience: 5+ years.
• Experience with demand side platforms (DV360, ADSP, TTD, Yahoo, Quantcast) is required.
• Experience negotiating, booking and managing Digital Direct buys across media partners is required.
• Experience running full funnel campaigns with a focus on acquisition.
• Strong understanding and execution of programmatic buying methods (direct, pg, pmp).
• Experience working within display, OLV, and native channels.
• Advanced understanding of Google Suite or Microsoft Office.
• Exceptional analytical and communication skills with the ability to simplify complex concepts.
• Ability to represent programmatic team in cross-team collaboration.
• Experience presenting programmatic plans to stakeholders.
• Strong commitment to mentoring junior talent and simplifying complex concepts.
• Proficiency in digital analytics, tracking/tagging, and audience activation strategies (DMP, remarketing, dynamic creative).
• Experience with measurement setup (ex. pixels) is an asset but not required.
• Experience with app-based campaigns and mobile measurement partners (ex. Kochava, AppsFlyer) is an asset but not required.
• Experience working with 1st party data segments is an asset but not required.
• Experience managing a dynamic creative campaign (DCO) is an asset but not required.
• Experience with government, gambling, entertainment or tech clients is an asset but not required.

Responsibilities

• Lead the development of world class programmatic programs and strategies for top tier clients
• Proactively partner with digital leads in creation of programmatic-first media plans
• Managing a team of 2 direct reports (coordinator, specialists)
• Own DSP management, including QA, audience strategy, inventory selection, and performance optimization, and reporting
• Own Digital Direct buy management, negotiation, booking, oversee RFP briefing to media partners, activation performance, optimization and reporting
• Partner engagement (Publishers, DSPs, Ad Exchanges, 3rd party, Industry)
• Performance, budget, financial and time management
• Interpret performance data to surface actionable insights with clear articulation
• Understand client performance objectives and develop segmentation and optimization strategies to consistently exceed client expectations.

Job description

At Cossette Media, bright people shine their brightest. Because we get to work with iconic brands. On projects that always reflect our biggest strengths. And give us a chance to be in the spotlight, here and abroad. Plus, we’re surrounded by brilliant colleagues who ignite our passion daily. Working here is plugging into a collective energy like no other. And giving your skill set and talent a huge spark.

Transparency matters to us.

For this role, you can expect a salary between $70,000-$80,000 annually, depending on experience. This is for a new vacancy.

responsibilities:

• Lead the development of world class programmatic programs and strategies for top tier clients
• Proactively partner with digital leads in creation of programmatic-first media plans
• Managing a team of 2 direct reports (coordinator, specialists)
• Own DSP management, including QA, audience strategy, inventory selection, and performance optimization, and reporting
• Own Digital Direct buy management, negotiation, booking, oversee RFP briefing to media partners, activation performance, optimization and reporting
• Partner engagement (Publishers, DSPs, Ad Exchanges, 3rd party, Industry)
• Performance, budget, financial and time management
• Interpret performance data to surface actionable insights with clear articulation
• Understand client performance objectives and develop segmentation and optimization strategies to consistently exceed client expectations.

qualifications:

• Programmatic trading experience: 5+ years
• Experience with demand side platforms (DV360, ADSP, TTD, Yahoo, Quantcast) is required
• Experience negotiating, booking and managing Digital Direct buys across media partners is required
• Experience running full funnel campaigns with a focus on acquisition*
• Strong understanding and execution of programmatic buying methods (direct, pg, pmp)
• Experience working within display, OLV, and native channels.
• Advanced understanding of Google Suite (Gmail, Sheets etc) or Microsoft Office (Excel, Powerpoint, Word)
• Exceptional analytical and communication skills with the ability to simplify complex concepts
• Ability to represent programmatic team in cross-team collaboration
• Experience presenting programmatic plans to a variety of stakeholders
• Strong commitment to mentoring junior talent and simplifying complex concepts.
• Proficiency in digital analytics, tracking/tagging, and audience activation strategies (DMP, remarketing, and dynamic creative)
• Experience with measurement set up (ex.pixels) is an asset but not required
• Experience with app based campaigns and previous work with mobile measurement partners (ex. Kochava, AppsFlyer) is an asset but not required
• Experience working with 1st party data segments is an asset but not required
• Experience managing a dynamic creative campaign (DCO) is an asset but not required
• Experience with government, gambling, entertainment or tech clients is an asset but not required

What’s In It For You

We Value The ‘whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice: This job description expires on (09/23/2026)

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette Media what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette Media, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

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