Senior Director of Paid Media

Okta; Bellevue; Hybride; CAD 294 000 - 448 000; Plein temps

Résumé du poste

Okta Inc. is seeking a visionary Senior Director of Paid Media to lead Global Paid Media and Performance Marketing in a fast-paced ecosystem.

You will define how paid investments span the buyer journey, build the operating model, and scale globally across Search, Paid Social, Programmatic, ABM, and emerging channels. You will mentor a multi-tiered, global team and partner with the CMO, CRO, Finance, Product Marketing, and Sales to maximize ROI while maintaining rigorous analytics of unit

Qualifications

• 12–15+ years of progressive paid media and digital growth marketing experience.
• 8+ years in people management with distributed global teams.
• Deep expertise in enterprise B2B SaaS and complex multi-stakeholder journeys.
• Proven ability to translate data and platform complexity into clear, actionable recommendations.

Responsabilités

• Define and execute multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels.
• Lead and scale a high-performing, multi-tiered global media organization.
• Establish a disciplined operating model for evaluating channel performance and investment decisions.
• Partner with CMO, CRO, Finance, Product Marketing, and Sales to align investments with business goals.
• Champion AI/methodology adoption to set industry benchmarks in B2B demand generation.

Connaissances

Paid media leadership

Team leadership

Enterprise B2B SaaS

Data storytelling

Budget management

Communication

Ad tech / martech

AI adoption

Description du poste

We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta’s fast-paced marketing ecosystem. This leader will define how we use paid investment across the full buyer journey—from audience development and demand capture through pipeline creation and progression—while building the operating model, measurement capabilities, and team required to scale globally. The ideal leader operates at the intersection of technology, data science, and creative storytelling. You are AI-first, commercially minded, and possess the technical depth to navigate dual go-to-market motions (high-touch enterprise ABM and high-velocity developer/product-led growth). As a trusted cross-functional partner, you possess the executive gravitas to align digital investments with corporate financial targets while maintaining the analytical rigor to interrogate unit economics alongside data science teams. Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels. Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams. Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations. Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership. Champion the adoption of cutting-edge AI methodologies to establish Okta as an industry benchmark in modern B2B demand generation. Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous governance. Partner with Marketing Operations, Analytics, and Data Engineering to advance measurement methodologies. Partner across Campaigns, Product Marketing, Web, Lifecycle, ABX, and Sales to ensure paid media is connected to the broader buyer journey. Scale bespoke Account-Based Marketing (ABM) media programs targeting Global 2000 enterprise accounts.

• 12–15+ years of progressive experience in Paid Media and Digital Growth Marketing.
• 8+ years of people management including a proven track record of managing managers and leading distributed global teams.
• Deep expertise in enterprise B2B SaaS with a clear understanding of complex, multi-stakeholder buyer journeys.
• Proven ability to move from data and platform complexity to a clear point of view.
• Demonstrated success owning and scaling tens of millions in annual media budgets.
• Exceptional communication and storytelling skills.
• Deep understanding of modern ad tech/martech architectures.
• High degree of comfort operating in high-growth, ambiguous environments.
• Passion for staying ahead of macroeconomic shifts, digital privacy regulations, and emerging AI technologies.