Global Paid Search Marketing Manager

Gomyneed Private Limited; Toronto; Hybrid; CAD 114,000 - 157,000; Full time

Job summary

Okta is looking for a Global Paid Search Marketing Manager based in Toronto, Canada, with openings in Bellevue, WA and Chicago, IL. You will lead enterprise‑level paid search campaigns and own the full funnel, backed by strong experimentation and optimization practices.

With 3–5 years of experience, you’ll drive keyword research, competitive benchmarking, and data‑driven decisions using Google Ads, Bing Ads, Salesforce, and Marketo/Eloqua.

Qualifications

• 3–5 years managing enterprise‑level, full‑funnel paid search campaigns.
• Strong analytical skills with statistical significance to validate tests.
• Experience with AI‑driven search features and automated bidding.
• Proficiency in optimizing campaigns across Google Ads, Bing Ads, and associated tools.

Responsibilities

• Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages)
• Audience research and competitive benchmarking to inform strategy
• Identify workflow automation and process improvements to scale the program
• Audit account architecture to reduce query bleed and cannibalization
• Manage enterprise‑level paid search campaigns with strong measurement and optimization

Skills

A/B testing

Multivariate testing

Keyword research

Competitive benchmarking

Campaign analytics

Automated bidding

Value-Based Bidding (VBB)

Offline conversion tracking

AI-driven search features

Statistical significance

Landing page optimization

Data-driven decision making

3–5 years enterprise paid search

Full-funnel management

Education

BA/BS in Marketing, Business, Economics, Mathematics, Statistics, or related field

Tools

Google Ads

Bing Ads

Salesforce

Marketo/Eloqua

Job description

Okta is hiring a Global Paid Search Marketing Manager (Toronto, Canada; also open in Bellevue WA and Chicago IL). This is a Digital Marketing role listed on the official Okta careers site.

Key Responsibilities:

• Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages)
• Audience & Competitive Intelligence: Conduct advanced keyword research and competitive benchmarking
• Process Automation: Identify workflow automation, scripting, and process improvements to scale the search program
• Account Hygiene: Audit account architecture to eliminate query bleeding and campaign cannibalization
• 3-5 years managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement
• Strong analytical skills, using statistical significance to validate test results
• Experience with Value-Based Bidding (VBB) and offline conversion feedback loops (CRM to ad platforms)
• Practical experience with AI-driven search features, automated bidding, and predictive analytics
• Deep expertise in Google Ads, Bing Ads, Salesforce, and Marketo/Eloqua
• BA/BS in Marketing, Business, Economics, Mathematics, Statistics, or a related field

Salary: CA$114,000-CA$157,300 per year (Canada range)

Job Type: Full-time