Senior Director, Business Development

Grousemountain; North Vancouver; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading Canadian hospitality organization is seeking a Senior Director of Business Development to elevate sales and event initiatives at Grouse Mountain Resort. The candidate will play a pivotal role in developing sales strategies, managing sponsorships, and leading a high-performing team to enhance guest experiences and revenue growth.

Benefits

Free Seasonal Access Pass

Discounts at the resort’s restaurants, retail, and rental outlets

Referral Bonus Program

Public Transit subsidies

Free or discounted lift tickets at many other resorts

Access to free Employee and Family Assistance Program

Excellent training and professional development

Health Insurance including Medical, Dental, and Vision Plans

RRSP matching plan after 6 months of service

Qualifications

• 10+ years of experience in sales, events, and sponsorships.
• 5+ years in a leadership role in tourism, hospitality, or attractions.
• Strong understanding of sales forecasting and budgeting.

Responsibilities

• Define and drive vision for sales, sponsorships, and events.
• Develop comprehensive sales strategies and oversee team performance.
• Lead planning and execution of resort events and sponsorships.

Skills

Sales Leadership

Event Execution

Sponsorship Development

Market Analysis

Relationship Building

Education

Bachelor’s degree in Business, Marketing, Hospitality, or a related field

MBA (an asset)

Tools

CRM Tools

Job description

Posted Friday, June 13, 2025 at 7 : 00 AM

Proud to be 100% Canadian-owned,Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.

Job Title : Senior Director, Business Development

Location : Grouse Mountain Resort

Department : Sales and Partnerships

Reports to : President

Role Status : Full time Permanent

ABOUT US

As Vancouver’s premier attraction we offer truly rewarding and memorable experiences! Our team members get to work in a challenging and cooperative environment where everyone comes together to create memories of a lifetime. We offer a professional atmosphere, fantastic growth opportunities, unlimited outdoor recreation, an inspiring setting, and many unique employee privileges. We are seeking new team members who embody our core values that focuses on people, connection, growth and challenge. We foster a work environment where diversity is valued, quality of life is enhanced, and individual aspirations are fulfilled. Applicants who thrive in a positive atmosphere where service excellence is top priority are encourages to apply.

Job Summary

We are seeking a strategic and results-driven individualto lead and elevate our sales, sponsorship, and event initiatives at Grouse Mountain Resort. The ideal candidate will bring a strong background in sales leadership, event execution, and sponsorship development, coupled with a deep passion for outdoor adventure and guest experience. This role is critical in shaping the resort's market presence, revenue growth, and signature event experiences.

Essential Job Functions

• Strategic Leadership : Define and drive the overarching vision for sales, sponsorships, and events, ensuring alignment with resort goals and brand identity.
• Sales Strategy & Execution : Develop comprehensive sales strategies, forecasts, and budgets; oversee implementation and performance through support of the sales team.
• Sponsorship Development : Forge and nurture high-impact sponsorships to enhance brand reach and generate incremental revenue streams.
• Event Management : Lead the conceptualization, planning, and execution of resort events including weddings, corporate functions, community gatherings, and Destination Management Company (DMC) programs.
• Festival & Special Project Innovation : Spearhead the development of new festivals and one-of-a-kind guest experiences, such as the Grouse Club concept.
• Industry Collaboration : Cultivate business development opportunities through partnerships with tour operators, travel partners, and industry organizations.
• Market Insights : Conduct market analysis to stay ahead of industry trends, evaluate the competitive landscape, and adapt strategies accordingly.
• Relationship Building : Establish and maintain strong relationships with clients, sponsors, and stakeholders to foster long-term partnerships and satisfaction.
• Financial Oversight : Manage budgets for sales campaigns, sponsorship activations, and events to ensure financial objectives and ROI are met.
• Team Leadership : Lead, coach, and inspire a high-performing team of six professionals across sales and event functions, promoting a culture of collaboration and excellence.

Required Qualifications and Abilities

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field (MBA an asset).
• 10+ years of experience in sales, events, and sponsorships, with 5+ years in a leadership role, ideally in tourism, hospitality, or attractions.
• Proven success in developing and executing sales strategies, securing sponsorships, and producing large-scale events.
• Strong understanding of sales forecasting, budgeting, and CRM tools
• Experience with event logistics, vendor coordination, and guest experience design.
• Strategic thinker with the ability to analyze market trends and adjust plans accordingly.
• Excellent leadership, communication, and stakeholder relationship skills.
• Passion for outdoor recreation and delivering unique, memorable guest experiences.
• Flexible to work evenings, weekends, and holidays as required by events.

Compensation and Benefits

120,000 - $160,000 per annum

All positions are eligible for the following benefits and perks :

• Free Seasonal Access Pass
• Discounts at the resort’s restaurants, retail, and rental outlets
• Referral Bonus Program
• Public Transit subsidies
• Free or discounted lift tickets at many other resorts (winter / summer)
• Access to free Employee and Family Assistance Program
• Excellent training and professional development
• Northland Properties friends and family discounts program including hotels, restaurants, and recreation.

Full-time, year-round positions are also eligible for these :

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans
• RRSP matching plan after 6 months of service
• Free access passes for dependents

Disclaimer

The prior statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Equal Opportunity Employer

Northland Properties is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https : / / northland.ca / careers / .

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