Senior Direct Response Marketer

MM Coaching Limited; Canada; Remoto; CAD 90.000 - 150.000; Tempo pieno

Descrizione del lavoro

MM Coaching Limited is seeking a Senior Direct Response Copywriter to own messaging across ads, VSLs, funnels, and emails for an eight-figure coaching brand. You will shape high-volume, high-conversion copy and lead an editing team to deliver consistent, compliant messaging.

You must show proven revenue-generating copy (at least $1M) and experience with long-form sales letters, webinars, and VSLs, with strong English skills and the ability to work full-time from Canada while coordinating with EU

Competenze

• Excellent written and spoken English at native or near-native level.
• Experience handling $500,000+ monthly revenue and operating at scale.
• Copy that generated at least $1M in revenue with verifiable results.
• Direct-response ads, long-form sales copy, and emails for high-ticket offers with measurable metrics.
• At least one VSL/webinar script or long-form sales letter used at scale.
• Prolific Meta ads copy writer with volume and test learnings.
• Email marketing expertise: broadcasts, sequences, deliverability, attribution.
• Ability to guide video editors/designers from brief to final cut.
• Conducted VOC research and translated insights into copy.
• Experience in compliance-sensitive vertical advertising.
• Availability for 3+ hours overlap with European working hours daily.
• Willing to commit full-time with no other client work.

Mansioni

• Market research and ideation.
• Write copy for ads, VSL, funnels, and emails.
• Manage the editing team.
• Review analytics and iterate based on data.
• Ensure all copy complies with ad platform policies.

Conoscenze

Excellent English

High-volume revenue

Million-dollar copy

Direct-response copy

VSL/written assets

Meta ads copy

Email marketing

Directors/ editors brief

VOC research

Compliance aware

EU hours overlap

Full-time only

Strumenti

None

Descrizione del lavoro

Who We Are
We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't.

Check out the Marriage Reset YouTube channel (https://www.youtube.com/@marriagereset) and Instagram (https://www.instagram.com/joshhudson.marriagereset/).

The Role

We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Our historic winning ads don't perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a new Head of Paid Marketing, and this is the seat that writes it.

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Managing the editing team
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies

You’ll report to the Head of Paid Marketing and work closely with the founder.

Must have:

• Excellent written and spoken English, at a native or near-native level
• Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
• Copy you personally wrote has sold at least $1 million in revenue, and ideally a lot more, with numbers you can show and someone who can confirm them
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Directed video editors or designers from a written brief through to the finished creative, and held the standard on the final cut, with examples
• Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted
• At least 3 hours a day of overlap with European working hours
• Able to commit full-time to this role, without other clients, retainers, agencies, or freelance work alongside it